Senior Product Manager

Company: Abbott Laboratories
Location: Santa Clara
Posted on: May 12, 2022

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.Structural Heart Business Mission: - why we existOur business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. -We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care.WHAT YOU'LL DOThe Senior Product Manager (SPM) is responsible for setting the Division strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture. This includes development of marketing plans and activities that drive the flow of products to our customers in a manner that highlights differentiation and value. This "product champion" is the focal point for the Division with regard to product and market knowledge, planning/execution, and achievement of business objectives. The SPM is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation. The SPM is responsible for assisting in the following activities for their product(s): o Recognition of new products to be developed to meet new market demands, or the creation of new markets. Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team. o Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets. o Support the commercial organizations in achieving Plan/Update objectives. o Provides direction and input to all in-house groups such as Public Affairs, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives. The Global Marketing Senior Product Manager position differs from Area or country-specific Product Management jobs in three key ways: o Greater involvement in setting division-wide strategies (e.g. what products to fund) o Direction and leadership to the R&D organizations throughout the product development cycle (e.g. developing customer requirements) o Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics.

• The SPM is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• The following are some of the key responsibilities: Business Expansion: Participate in strategic planning initiatives such as PMP (Portfolio Management Process) and LRP (Long Rang Plan) to ensure profitable growth opportunities are supported.
• Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Scientific and Promotional Tool Creation: Provide the commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
• Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product.
• This includes providing direction to the Commercial Areas/countries and all in-house groups.
• This entails use of technology-based tools such as the ADDOnline intranet, conference calls, meetings, and international field travel.
• External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
• Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.
• Develop the Marketing Plan: Incorporate all aspects of the marketing mix.
• Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
• Utilize market research, customer input, Area input, and other means to ensure profitable and differentiated products are delivered to market.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis---customer, financial, and timeline impact).
• Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch.
• This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.
• The SPM is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.
• Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.
• Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.
• Must work within budget guidelines.EDUCATION AND EXPERIENCE YOU'LL BRINGRequired
  • Bachelor degree in business, life sciences, engineering or related technical discipline.
  • Diagnostics or Healthcare Experience.
  • 5 years Marketing Experience.
  • 3 years Product Portfolio Size.Preferred (our "Nice to Have", but we will still encourage you to apply -if you don't have those)
    • MBA is desired. - -WHAT WE OFFER At Abbott, you can have a good job that can grow into a great career. We offer:
      • Training and career development, with onboarding programs for new employees and tuition assistance
      • Financial security through competitive compensation, incentives and retirement plans
      • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
      • Paid time off
      • 401(k) retirement savings with a generous company match
      • The stability of a company with a record of strong financial performance and history of being actively involved in local communitiesLearn more about our benefits that add real value to your life to help you live fully: - Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.

Keywords: Abbott Laboratories, Santa Clara , Senior Product Manager, Accounting, Auditing , Santa Clara, California