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Head of Product Marketing Fraud & Risk Apply to This Job

Company: ExecuNet
Location: Santa Clara
Posted on: February 16, 2021

Job Description:

As the leader for product marketing for our Analytics Product Group (APG), your job will be translating product capabilities into positioning our products to win in the marketplace, developing go-to-market plans that will achieve our business goals, and deeply understanding the competitive landscape. High-level Approach To do this, you will become deeply familiar with how Shape/COMPANY customers use our products. Armed with these insights, you will critically evaluate features offered by competitors and tell compelling stories about why our products are right for customers. Responsibilities

  • Become a thought leader in fraud, authentication and identity markets, and evangelize our approach to the problem space through industry presence, including webinars, field events, conferences, etc.
  • Engage with fraud and identity executives at a thought leadership level. You should become a valuable asset in helping drive momentum on customer engagements, and as a result, sales teams should be inviting you to their customer meetings often.
  • Contribute to product strategy by understanding customer needs and the competitive landscape.
  • Serve as a thought partner for the PM team and help unlock areas of growth and value-creation.
  • Drive the development of the overall go-to-market plan and partner with marketing, sales and channels on core strategies to capture and convert demand to achieve the goals in the go-to-market plan.
  • Drive market-facing stages of the product lifecycle, including new product introduction and end-of-life.
  • Drive core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and sales and partner enablement that enables sales teams to win deals.
  • Evaluate competitive landscape to develop competitive positioning and strategies to consistently win in the marketplace.
  • Acquire deep insight into local data markets with respect to customers, partners, trends, and competition and own the outcome of driving successful international market entry. Qualifications The ideal candidate excels at building relationships and credibility across diverse groups, is a self-starter with strong initiative, excels at verbal and written communications and is a strong leader and motivator of multi-functional teams.
    • Deep experience in fraud, authentication and identity markets, products, and related technologies.
    • Experience in positioning products in a competitive marketplace.
    • Proven track record of driving product growth and success at scale. Demonstrated ability to create and execute detailed GTM plans that drive fast growth and sustained sales and revenue.
    • Ability to switch between presenting product strategy and business value to executive partners and articulating technical concepts to technical audience.
    • Minimum of BA/BS in CS, data science and analytics, engineering, or other technical field required, plus relevant professional experience.
    • 8+ years of product marketing leadership experience.
    • 10+ years in the product marketing field launching software products.
    • Demonstrable ability to rally teams and influence at all levels.
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Keywords: ExecuNet, Santa Clara , Head of Product Marketing Fraud & Risk Apply to This Job, Advertising , Santa Clara, California

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