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Alliances Marketing Manager

Company: Palo Alto Networks
Location: Santa Clara
Posted on: February 22, 2021

Job Description:

Company DescriptionOur MissionAt Palo Alto Networks-- everything starts and ends with our mission:Being the cybersecurity partner of choice, protecting our digital way of life.We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.Job DescriptionYour CareerDo you excel at building relationships and developing marketing strategies? Are you passionate about cloud transformation? We're looking for a Sr. Alliance Marketing Manager - Cloud to join our Prisma Marketing team. This role will work with our cloud service provider partners and internal marketing teams to develop strategic marketing programs. We're looking for someone with experience strategizing, developing, and executing successful co-marketing campaigns, and a proven track record of delivering pipeline via partner marketing initiatives.Work You Will DoThis strategic role will plan, develop, and execute integrated marketing campaigns with one or more of our key cloud partners. The ideal candidate is comfortable overseeing all aspects of integrated marketing: budget management, campaign/event strategy, content strategy, creative direction, and sales enablement.This role will be responsible for driving the pipeline through successful co-marketing programs with our cloud provider partners.In this strategic role, you will create and execute unique, integrated, results-driven marketing campaigns across the industry and throughout the marketplace to create visibility and strength of our Cloud Alliance relationships. You will have the opportunity to oversee all aspects of marketing including event strategy, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and influence budgeting. You will build and maintain relationships with internal and external Alliances and teams internally to influence the adoption of marketing best practices.This individual will be responsible for driving alliance marketing programs, building internal and external awareness of technology solutions, and planning and executing marketing events for Palo Alto Networks (PANW) Cloud Alliances. The position requires experience in leading the marketing strategy and executing programs with strong project management skills. Must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, and multi-city events.Responsibilities* Lead and Do: Lead marketing efforts directly supporting multiple key strategic alliances. You will help create and support the marketing strategy for various partners working with the Global Strategic Alliance Marketing Lead, to reach marketing goals aligned to the business objectives and targets of the Global Strategic Alliances organization. You will be an important point of contact for the Cloud Alliances sales team globally.* Relationships: develop and maintain relationships with key partners, alliance engagement managers, and internal stakeholders to help further the relationship and joint marketing opportunities.* Marketplace Advertising: Build, optimize, expand, and maintain Marketplace listings. Develop a world-class digital experience to merchandise product listing pages (titles, ad copy, bullets, etc.) for conversion.* Execute multi-channel, multi-partner programs: work with various internal groups and partner teams to build integrated marketing plans. * Nurture: work with marketing and sales teams both internally and at the partner to document, optimize and report on lead nurture efforts.* Outcomes and Reporting: set, track, and report progress around KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews (QMRs) with key alliance executives (internal and partner) to review success/progress, identify gaps and maintain executive alignment and support.* Communication: work with the partner communications and internal field enablement teams to communicate to partners, sales, and other internal company audiences. Dynamic and engaging content, presentations, and conversations are a requirement.* Global: build plans and programs with a global scale in mind. You will regularly partner with the global teams and key stakeholders in AMER, APAC & EMEA.QualificationsYour Experience* Proven track record of success in a partner marketing role within the cloud service provider or cybersecurity industries.* 10+ years of enterprise marketing experience including partner marketing. * Demonstrable experience and expertise working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP) and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs).* Good communication (written and verbal), reporting, and presentation skills.* Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution.* Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events.* Demonstrated pipeline impact of partnerships and programs.* Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines.* Long term: Ability to travel.* Bachelor's degree in marketing or similar, or equivalent relevant work experience.Additional InformationThe TeamOur marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

Keywords: Palo Alto Networks, Santa Clara , Alliances Marketing Manager, Advertising , Santa Clara, California

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