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Veterans Preferred - Senior Product Marketing Manager, Manufacturing

Company: ServiceNow
Location: Santa Clara
Posted on: November 18, 2021

Job Description:

Military Veterans are Encouraged to Apply. Company Description

ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.-

We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

What you get to do in this role:

-DefineServiceNow's value proposition forManufacturingandcreate the narrative for the keybuyerpersonas

-Createcompellingcontent across avariety ofasset types(e.g.,research, white papers, data sheets,e-books, etc.)andcommunicationplatforms(.com,social,blogs,webinars,events, etc.)to spur demand

-Work with the field, the Customer Advocacy teamand directly with customersto build a library of customer stories based onvarietyof retail use cases

-Partner withproduct managementto craft release-related deliverables, and toensure alignment betweenproduct-level and industry-level messaging and taxonomy; ensure relevance of messaging toretailaudiences

-Providefield go-to-marketenablementcontentbased upon that team'sstrategies foreffective selling and value-based sellingprinciples.Relationships include linkages to Partner,Analyst andClient Advocacy teams

-Collaborate withlinkedglobalmarketing teams tocreate end-to-end marketing that drivesscale and value,andwhich is designed withlocalization and personalization in mind.Linked teams includecampaigns and pipeline demand generation,regional and account-based marketing, public relations, internalcommunications,and brand.

-Help support key conferences and regional events - including speaker selection, content reviews, and messaging support

-Champion the buyer's journey and deliver content and assets to appropriate stages for a great user experience and campaign optimization

-Helpdevelop and deliver sales training content to improve funnel and sales performance

-Identify,validate,and develop cross-organizational use cases for our products and solutions


To be successful in this role you have:

-12+ years of relevant experiencein product marketing, including2+ years of industry marketingor industryexperiencein Manufacturing

-Natural empathy for and understanding of customers' needs

-Excellent writtenand verbalcommunication skills

-Excellent people skills to interact with colleagues,cross-functional teams, and third parties

-The ability to be both hungry and humble

-Must be comfortable with social media and community participation

-Up to10% travel to support sales efforts and industry events, as global health situations permit

-Bachelor's degree or equivalent experience


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .

Keywords: ServiceNow, Santa Clara , Veterans Preferred - Senior Product Marketing Manager, Manufacturing, Advertising , Santa Clara, California

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