Marketing Content Strategist
Company: Pivot Interiors
Location: Santa Clara
Posted on: January 16, 2022
Your Role at Pivot
Pivot Interiors creates workplace environments to enable people to
do their best work. As the Marketing Content Strategist, you will
work closely with Pivot leadership, the Marketing team and other
business functions (Sales, Design, Project Management) to develop
best in class Marketing content and communications.
Essential Duties and Responsibilities include the following. Other
duties may be assigned.
Develop content marketing strategy for proposals, RFPs, website
content and other marketing collateral, ensuring that content is
relevant, ownable, and optimized for web best practices (i.e.,
Lead and contribute to the execution of building intelligent and
unique content for proposals, RFPs, websites, campaigns, and other
Regularly conduct market research to identify trends and
opportunities related to industry topics.
Improve and optimize existing content on all marketing channels
including revised copy, new visuals, and layouts with direction
from creative lead.
Act as a partner to the sales team to facilitate effective use of
marketing content in sales enablement.
Ensure the consistent use of the brand tone, voice, positioning,
and visual identity for all marketing and communications channels
across broader organization.
Develop the KPIs to measure and analyze content effectiveness,
activity, and results. Create and deliver reports for content
quality and engagement.
Evaluate analytics on integrated campaigns, websites, and social
channels to measure performance and inform future content
Demonstrate our Pivot values of Respect, Integrity, Teamwork,
Initiative and Curiosity in all aspects of your work.
We're Excited About You If You Have
Customer-first attitude and ability to adapt your writing voice to
Must have strong written and verbal communication skills.
Ability to manage and prioritize several projects at once.
Deadline-driven and detail-oriented.
Proficient with Microsoft Office Suite and Adobe Suite.
Basic understanding of digital marketing and SEO.
Understanding Market segmentation, customer personas and content
This position has not supervisory responsibilities.
QUALIFICATIONS To perform this job successfully, an individual must
be able to perform each essential duty satisfactorily. The
requirements listed below are representative of the knowledge,
skill, and/or ability required. Reasonable accommodation may be
made to enable individuals with disabilities to perform the
essential functions .
EDUCATION and/or EXPERIENCE
High School diploma or GED required. Bachelor's degree (B.A.) from
four-year college or university in English, Journalism,
Communications, Business, Marketing, or Graphic Design; and at
least 5 years related experience and/or training; or equivalent
combination of education and experience. Proficiency with Microsoft
Word, Excel, PowerPoint. Familiarity with and/or willingness to
learn Adobe Creative Suite. Experience in business-to-business
writing and ability to communicate efficiently and effectively.
Excellent attention to detail; excellent ability to multi-task.
Ability to prioritize effectively while successfully supporting
multiple deadlines. Strong planning, organizational, and
problem-solving skills. Ability to work with minimal supervision.
Ability to work closely with and communicate well with staff in
CERTIFICATES, LICENSES, REGISTRATIONS
The employee must provide proof of valid state driver's license,
and proof of insurance of an operable vehicle.
Ability to read, analyze, and interpret, in English, general
business periodicals, professional journals, instructions, and
governmental regulations. Ability to write, in English, reports,
business correspondence, procedure manuals, and a variety of
marketing and public relations documents. Ability to present
information effectively to and respond to questions from groups of
managers, clients, vendors, and the public, in English.
Ability to calculate figures and amounts such as discounts,
interest, proportions, and percentages. Ability to apply concepts
of basic algebra and geometry.
Ability to define problems, collect data, establish facts, and draw
valid conclusions. Ability to interpret an extensive variety of
instructions in written, mathematical, or diagram form and to deal
with several abstract and concrete variables.
PHYSICAL DEMANDS The physical demands described here are
representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodation may be made to enable individuals with
disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly
required to sit and talk or hear. The employee is frequently
required to stand, walk; and use hands and fingers to operate a
computer keyboard, mouse, and telephone keypad. The employee is
occasionally required to reach with hands and arms and stoop,
kneel, or crouch. The employee must occasionally lift and/or move
up to 25 pounds. Specific vision abilities required by this job
include close vision, distance vision, color vision, peripheral
vision, depth perception, and ability to adjust focus
WORK ENVIRONMENT The work environment characteristics described
here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable
accommodation may be made to enable individuals with disabilities
to perform the essential functions.
While performing the duties of this job, the employee is
occasionally exposed to moving mechanical parts if working at a
customer's or manufacturer's site. The noise level in the work
environment is usually moderate.
Keywords: Pivot Interiors, Santa Clara , Marketing Content Strategist, Advertising , Santa Clara, California
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