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US Product Marketing Manager, Imaging and Physiology (Downstream)

Company: Abbott Laboratories
Location: Santa Clara
Posted on: May 10, 2022

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.A global leader in the interventional cardiology medical device industry, Abbott Vascular provides innovative, minimally invasive and cost-effective products for treatment of coronary artery disease. Our extensive portfolio includes drug-eluting stents, bare metal stents, guide wires, balloon dilatation catheters, imaging catheters and software, vessel closure devices and peripheral stents.Our location in Santa Clara, CA currently has an opportunity for a Downstream US Product Marketing Manager, Imaging and Physiology to drive and grow the imaging and physiology franchises across the US. This individual will oversee downstream marketing initiatives and programs from concept through a 360-surround sound execution approach. This will include implementation via the salesforce, conferences and paid, earned and owned digital media.WHAT YOU'LL DO

  • Marketing Communications: Drive and monitor execution of tactics and programs in the franchise across the region; develop impactful tools and innovative approaches; monitor and evaluate impact.
  • Sales Enablement: Ensure internal product training, competitive landscape assessment along with messaging and positioning, materials development, and internal excitement campaigns to support the field sales force. Oversee day-to-day activities supporting the field sales force.
  • Physician Education: Develop external facing materials and engagement tools to educate Interventional Cardiologists.
  • Stakeholder Relationship Management: Establish and develop relationships with key stakeholders/ KOLs/ influencers as relevant to own domain; participate in conferences/ symposiums, guide program design to develop advocates to communicate key company messages to the medical community.
  • Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.Key Products:
    • Imaging: Ultreon 1.0 Software, enabling physicians to see simply and act decisively. https://abbott.mediaroom.com/2021-08-03-Abbott-Receives-FDA-Clearance-for-its-Imaging-Technology-Using-Artificial-Intelligence-for-Vessels-in-the-Heart
    • Physiology: Coroventis--- CoroFlow--- Cardiovascular System is an advanced platform to measure physiological indices: fractional flow reserve (FFR) and resting full-cycle ratio (RFR) to assess epicardial vessels; plus coronary flow reserve (CFR) and index of microvascular resistance (IMR) to assess microcirculation. This system is designed specifically to communicate with Abbott's wireless PressureWire--- X Guidewire. The CoroFlow--- Cardiovascular System is capable of calculating and displaying hemodynamic measurements in both epicardial vessels and coronary microvasculature. More specifically, 50-65% of patients with angina with non-obstructive coronary artery disease (NOCAD) are believed to have Coronary Microvascular Dysfunction (CMD).4 Give patients a clear diagnosis of CMD and take the first step to improve their quality of life.2EDUCATION AND EXPERIENCE YOU'LL BRINGRequired
      • Bachelors Degree from a reputable university.
      • 4+ years related experience
      • Proven track record of successful project management and execution of multi-tasks in a fast-paced demanding environment, with ability to work well in a collaborative environment
      • Excellent written and oral communication along with interpersonal skills are required since the Product Manager must communicate with team members, other departments, upper management, and consumers of the company's products
      • Ability to maintain a keen attention to detail, multitask and work well under pressure
      • Natural tendency to be curious, positive, and creative
      • Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
      • Proficient in Microsoft Excel, Word, and PowerPoint.
      • Demonstrates strong willingness to invest in self for growth and possess leadership potentialPreferred
        • MBA strongly preferred.WHAT WE OFFERAt Abbott, you can have a good job that can grow into a great career. We offer:
          • Training and career development, with onboarding programs for new employees and tuition assistance
          • Financial security through competitive compensation, incentives and retirement plans
          • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
          • Paid time off
          • 401(k) retirement savings with a generous company match
          • The stability of a company with a record of strong financial performance and history of being actively involved in local communitiesLearn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

Keywords: Abbott Laboratories, Santa Clara , US Product Marketing Manager, Imaging and Physiology (Downstream), Advertising , Santa Clara, California

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