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Content Marketing Manager - Prisma Cloud

Company: Palo Alto Networks
Location: Santa Clara
Posted on: May 11, 2022

Job Description:

Company Description

Our Mission

At Palo Alto Networks - everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We're changing the nature of work from benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

Job Description

Your Career

Prisma Cloud is looking for an organized, creative and experienced Content Marketing Manager to help take our content to the next level with key buyers, influencers and communities of DevOps and security teams. With storytelling, strategic insights and data acumen, this role will help shape our content, brand & product identity, web presence, and thought leadership position to be relevant and to develop deep connections with our customers, prospects, and partners. Often, you'll be working in a highly technical environment, but with a need to translate that technical material into easily consumed, significant content.

This role is for you if you are an organized, creative and strategic thinker who is excited by tech and innovation and the people that drive it, you are someone who thrives in a fast-paced and collaborative environment.

Your Impact

  • Develop, and implement an editorial plan for our cloud native cybersecurity content
  • Plan, write, edit, proofread, publish, and promote industry-leading content including white papers, research reports, eBooks, PR articles, blog, website copy, video storyboarding, scripting, emails and partner marketing materials
  • Conduct regular comprehensive keyword research and competitor analysis, and strategize with SEO agency to provide recommendations
  • Ensure content is optimized for search engines and that SEO traffic is optimized for bounce rate and engagement
  • Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
  • Ensure content is consistent across all media and departments of the organization
  • Plan and develop a variety of multimedia content (podcasts, webinars, video, social media platforms)
  • Support the development of cutting edge brand programs that build Prisma Cloud's reputation and awareness while showing their ROI
  • Collaborate with Product Marketing on a technical content approach to meet the community/end user interests and needs of DevOps and security professionals; aligning content strategy with customer buyers journey
  • Manage internal and external technical writing resources/agencies
  • Partner with demand generation and product marketing teams to drive pipeline growth, product launches and customer expansion
  • Partner with the central brand, communications and creative services team to incorporate brand attitude, tone and manner

    Your Experience
    • -7-8+ years of content marketing experience
    • Comfortable working across content types, audience personas to develop compelling stories that can be told through written, spoken and digital work
    • Strong project management skills with the ability to manage a content calendar, agencies and handle multiple projects simultaneously
    • Excellent written and verbal communication, analytical skill, editorial craftsmanship, and flexibility to write newsworthy content, and copy edit content from contributors without content marketing backgrounds
    • Full comprehension of SEO best practices
    • Thorough understanding of content for web optimization to drive traffic, engagement and readership
    • Creating content for a variety of platforms
    • Highly organized and self-motivated individual who will oversee timely, first-rate execution
    • A team player, ability to work collaboratively in a dynamic, high-growth, fast paced environment
    • Understanding the solutions, players, offerings and competitors in the ecosystem of application security, specifically with knowledge of DevOps, DevSecOps, and modern cloud architectures is advantageous
    • Bachelor's degree preferred or equivalent work experience and -7-8+ years of relevant experience
    • Travel Requirements: Long term, some travel may be required.
    • Position Location: This position can report into our Santa Clara, CA headquarters or can be Remote within the United States.
      Additional Information

      The Team

      Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

      Our Commitment

      We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

      Palo Alto Networks is evolving and changing the nature of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

      We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at

      Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

      Disclosure required by sb19-085 (8-5-20) of the minimum compensation (includes on-target earnings = base + on target incentives for sales roles) for this role to be located in the state of Colorado. If hired in Colorado, this position starts at $109,000/yr. Depending on the position offered, restricted stock units and incentive or bonus pay may be provided as part of this compensation package. Additional benefits may be found here.

      Covid-19 Vaccination Information for Palo Alto Networks Jobs
      • Vaccine requirements and disclosure obligations vary by country.
      • Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
        • The job requires accessing a company worksite
        • The job requires in-person customer contact and the customer has implemented such requirements
        • You choose to access a Palo Alto Networks worksite
        • If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

Keywords: Palo Alto Networks, Santa Clara , Content Marketing Manager - Prisma Cloud, Advertising , Santa Clara, California

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