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Product Marketing Lead

Company: Carta
Location: Santa Clara
Posted on: June 20, 2022

Job Description:

The Company You'll JoinAt Carta we create owners and make private markets liquid.We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they've managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners.At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft.Learn more about our Series G fundraising round here .The Team You'll Work WithAs a Product Marketing Lead at Carta you will lead all end-to-end product marketing initiatives for a product line and audience vertical. You will be instrumental in shaping the growth and success of the product through your partnership with Product, Engineering, Sales, Business Strategy, and Brand Marketing.As a member of Carta's Product Marketing team, you will be the driving force behind getting products to market - and keeping them there. The ultimate role of a product marketer is to tell compelling product and customer stories.The Product Marketing Team Is Focused On Three Things

  • Improving product roadmaps by serving as the voice of the customer
  • Driving adoption and utilization of new & existing features
  • Aligning and enabling internal teams to tell the right story about Carta's products The Problems You'll Solve
    • Lead Carta into market solutions and products that leverage the power and depth of Carta's network in the private markets ecosystem
    • Work across Product, Engineering, Sales, Marketing, and Business Development to design and drive adoption of personal finance products and features among Carta users
    • Conduct market research and customer interviews to help define core personas and target companies
    • Develop value props, messaging, and positioning for Carta's personal finance product suite About You
      • You have working Product Marketing experience, preferably in financial services
      • A learning mindset; Carta sits at the intersection of software, private markets, public markets, and other capital markets players - we learn new things every day
      • Deep understanding of wealth-related financial products is preferred
      • Motivation to work collaboratively in a fast-paced, ever-changing environment
      • Understand the strategic important of our target audiences, and how they make buying decisions
      • Diagnose problems, isolate them into their component parts, and drive towards creative solutions
      • Be intimately familiar with business goals and objectives
      • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives Covid Vaccine PolicyIn an effort to safeguard the health of our employees, Carta has implemented a policy requiring all new hires to receive the COVID vaccine (including boosters as the individuals become eligible for them). Proof of vaccination will be required as a condition of employment. Carta will continue to comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or strongly held religious beliefs. This policy is part of Carta's ongoing efforts to ensure the safety and well-being of our staff and community, and to support public health efforts. We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@carta.com . As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Keywords: Carta, Santa Clara , Product Marketing Lead, Advertising , Santa Clara, California

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