Product Marketing Lead
Company: Carta
Location: Santa Clara
Posted on: June 20, 2022
Job Description:
The Company You'll JoinAt Carta we create owners and make
private markets liquid.We live in a world where some people live on
the equity stack and enjoy exponential wealth growth and
preferential tax treatment; others live on the debt stack and may
work their entire lives for a company and retire only with the cash
they've managed to save from their paychecks. Our contribution to
solving the wealth inequality problem is moving people from the
debt stack (payroll) to the equity stack. By making it as easy to
issue equity to employees as it is to put them on payroll, we can
create more owners.At Carta, we are helpful, transparent, fair, and
kind. We are relentless executors, unconventional thinkers, and
masters of our craft.Learn more about our Series G fundraising
round here .The Team You'll Work WithAs a Product Marketing Lead at
Carta you will lead all end-to-end product marketing initiatives
for a product line and audience vertical. You will be instrumental
in shaping the growth and success of the product through your
partnership with Product, Engineering, Sales, Business Strategy,
and Brand Marketing.As a member of Carta's Product Marketing team,
you will be the driving force behind getting products to market -
and keeping them there. The ultimate role of a product marketer is
to tell compelling product and customer stories.The Product
Marketing Team Is Focused On Three Things
- Improving product roadmaps by serving as the voice of the
customer
- Driving adoption and utilization of new & existing
features
- Aligning and enabling internal teams to tell the right story
about Carta's products The Problems You'll Solve
- Lead Carta into market solutions and products that leverage the
power and depth of Carta's network in the private markets
ecosystem
- Work across Product, Engineering, Sales, Marketing, and
Business Development to design and drive adoption of personal
finance products and features among Carta users
- Conduct market research and customer interviews to help define
core personas and target companies
- Develop value props, messaging, and positioning for Carta's
personal finance product suite About You
- You have working Product Marketing experience, preferably in
financial services
- A learning mindset; Carta sits at the intersection of software,
private markets, public markets, and other capital markets players
- we learn new things every day
- Deep understanding of wealth-related financial products is
preferred
- Motivation to work collaboratively in a fast-paced,
ever-changing environment
- Understand the strategic important of our target audiences, and
how they make buying decisions
- Diagnose problems, isolate them into their component parts, and
drive towards creative solutions
- Be intimately familiar with business goals and objectives
- Excellent communication skills with the ability to distill
complex thoughts and strategies into simple, actionable
recommendations, especially to executives Covid Vaccine PolicyIn an
effort to safeguard the health of our employees, Carta has
implemented a policy requiring all new hires to receive the COVID
vaccine (including boosters as the individuals become eligible for
them). Proof of vaccination will be required as a condition of
employment. Carta will continue to comply with applicable laws
regarding the reasonable accommodation of individuals with
disabilities and/or strongly held religious beliefs. This policy is
part of Carta's ongoing efforts to ensure the safety and well-being
of our staff and community, and to support public health efforts.
We are an equal opportunity employer and are committed to providing
a positive interview experience for every candidate. If
accommodations due to a disability or medical condition are needed,
connect with us via email at recruiting@carta.com . As a company,
we value fairness, helpfulness, transparency, leadership and build
our teams around these values. Check out our careers page to get to
know us better as you think about your next step at Carta.
Keywords: Carta, Santa Clara , Product Marketing Lead, Advertising , Santa Clara, California
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