Director, Content, Brand and Media

Company: Ushur, Inc
Location: Santa Clara
Posted on: March 20, 2023

Job Description:

DescriptionUshur is transforming the way enterprises communicate and engage with customers. Fueled by consumer's self-service demands, enterprises are modernizing customer engagement and experience models. Ushur is fast becoming the platform of choice for Customer Experience Automation---, enabling these enterprises to leapfrog their digital native counterparts and deliver delightful customer and employee experiences. With cutting-edge Conversational AI, Machine Learning andIntelligentProcess Automation technologies, Ushur has enabled Fortune 100 enterprises including some of the world's most well known brands in healthcare, insurance, banking and financial services sectors to automate their customer engagement. Cloud-native, 100% no-code and purely workflow-driven, Ushur empowers citizen developers within business operations teams to build AI-powered, fully-automated and omni-channelexperience to digitally transform customer journeys end-to-end.The RoleThe Director, Content, Brand and Media is a key leadership role within Ushur's fast-growing marketing organization. At its core, this role will own an integrated content, brand and cross-media marketing strategy that will build on Ushur's current brand foundation to drive global awareness and category creation initiatives, competitive differentiation, buyer preference and intent to purchase within our target markets.This role requires outstanding skills in cross-functional collaboration, clear, action-oriented communication and an ability to influence without authority. In this position, you will not only partner closely with functional teams within marketing but also work across customer success, product management, and sales. You will also continually liaise with and present to the executive leadership. This is a true ground floor opportunity and will directly report to the CMO.Responsibilities

• Provide strategic vision, development, planning and execution leadership for all aspects of content, branding and media management
• Ideate and create content by building and leveraging a bank of SME content creators - both internal and external.
• Direct, manage and write specifically crafted long-form and short-form copy suitable for various social media and digital channels
• Work with internal stakeholder including all subject matter experts to develop content for cross-media campaigns and thought leadership
• Source and manage external talent and agencies on specific campaigns as well as on an ongoing, retainer basis
• Chart the course for continuous evolution of Ushur's visual identity and all of its related aspects
• Analyze brand positioning in the market and crystalize customer insights and feedback to drive messaging and strategic growth within targeted market segments
• Work with product marketing to develop high performing marketing campaigns to drive awareness of Ushur portfolio of platforms, products and solutions
• Measure and track the health of the Ushur strategic brands and recommend strategies to enhance the overall value and health of each brand
• Own and manage press and media engagements ranging from working with our external PR agency on all new press releases to ensuring executive presence at key media events.
• Craft and execute a cross-media strategy geared towards Ushur's share of voice across all media to the next level
• Specific strategy for key social media platforms, especially LinkedIn. Ushur's brand has grown exponentially in stature on social media. This role will uplevel everything social media to drive key results
• Oversee the ongoing growth and evolution of Ushur content strategy and social channels
• Lead creative development with our agency of record to bring our brand narratives to life
• Measure and report performance of all marketing content, PR, social and creative services and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and potential threats
• Oversee marketing and advertising activities to ensure brand consistency downstream from distributors to partners, partners to consumers
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development to inform a scalable content strategy that meets business goals.
• Provide leadership, talent development and coaching to a team of marketing professionals.Requirements
  • Minimum 10 years of content marketing, branding, cross-media management or related experience
  • Local bay area candidates preferred. Candidates outside of California will not be considered
  • Exceptional people and cross-functional communication skills
  • Knowledge of content, brand and marketing strategy in a fast-moving B2B, enterprise startup technology business environment
  • Deep understanding of marketing metrics and the ability to apply them to campaigns
  • A track record of delivering outstanding tangible results in a high-performance environment
  • Bachelor's degree in business, marketing or similar; MBA preferred.
  • Growth oriented Marketing Leader with strong business acumen
  • Analytical and financial skills to allow you to make decisions
  • Strong relationship building skills with the ability to influence/inspire (highly collaborative across a variety of function and with external partners)
  • Passion for excellence in people, process, and products
  • Energetic, passionate, driven, and strong interpersonal skills
  • Excellent verbal, communication and presentation skillsDesire to continuously seek improvement in existing processes and procedures
  • Strategic thinker with proven ability to deliver measurable resultsCompensation:The pay range for this position is $180,000 to $200,000 however, base pay offered may vary depending on skills, experience, job-related knowledge and location.BenefitsGreat Company Culture. We pride ourselves on having a values based culture that is welcoming, intentional, and respectful. Our internal NPS of over 65 speaks for itself - employees recommend Ushur as a great place to work!Bring your whole self to work. We are focused on building a diverse culture, with innovative ideas where you and your ideas are valued. We are a start up and know that every person has a significant impact!Rest and Relaxation. Unlimited PTO, wellness Fridays (aka a day off to care for yourself) every last Friday of the month, 11 paid holidays, and more!Health Benefits. Comprehensive health, dental and vision 100% paid by Ushur (this includes family too!). We offer a variety of plans to meet the needs of you and your loved ones.We care about your Future. 401(k) platform so you can contribute and generous stock optionsKeep learning. One of our core values is Growth Mindset - we believe in lifelong learning. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses and support your ongoing development and career growth.Flexible Work. In-office, work-from-home, or hybrid, depending on position and location. We seek to create an environment for all of our employees where they can thrive in both their profession and personal life.

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