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Finance Business Manager - Marketing Analytics

Company: Palo Alto Networks
Location: Santa Clara
Posted on: October 14, 2020

Job Description:

Job Description YOUR CAREER Palo Alto Networks is building a world-class finance organization and is looking for a top-notch Finance Business Manager to join our team. The ideal candidate possesses an analytical mind, who is a self-starter, intellectually curious, a great communicator and passionate about driving change in a dynamic fast-paced environment. The successful candidate will be responsible for deep analysis of all Marketing investments to derive Return on Investment (ROI) and Customer Acquisition Cost (CAC). The candidate will leverage this data to recommend ways to optimize the marketing investment mix. In addition, the candidate will focus on deep analysis of the purchase funnel and pipeline health to identify ways to optimize investments by line of business and geography. YOUR IMPACT * Develop ROI and CAC models partnering with business owners across lines of business and geographies * Leverage data models to highlight investment effectiveness and recommend changes to investment model to optimize business results * Develop executive reports to communicate key trends, risks and opportunities * Investigate Marketing funnel from awareness and consideration through to lead conversion to identify ways to improve Marketing ROI * Analyze sales pipeline, communicate key trends and recommend changes to investment mix to optimize business results * Continuously explore enhancements and automation across our portfolio of reports and dashboards to expand knowledge and increase efficiency * Ad hoc analyses to understand key performance drivers and to assist with executive decision making

Keywords: Palo Alto Networks, Santa Clara , Finance Business Manager - Marketing Analytics, Executive , Santa Clara, California

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