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Competitive Intelligence Manager

Company: Aruba Networks
Location: Santa Clara
Posted on: January 8, 2021

Job Description:

Silver Peak is giving Enterprises the (WAN) Edge! With an end-to-end approach to SD-WAN platform, we are delivering the highest multiplier on your investments in cloud applications and services, transforming your WAN to deliver better economics, control, reliability and performance.We are looking for a senior manager of competitive intelligence who will play a vital role in enabling sales and technical teams to win against key competitors in the SD-WAN market. In this hands-on role, you will research and develop rich, detailed knowledge of key competitors' strategies, positioning and products and present this information back to the Silver Peak sales and SE teams as well as partners in a format, frequency and level of depth that will enable them to proactively, and where necessary, reactively, counter competitors' claims. The ultimate goal is to enable direct and indirect sales teams to clearly position Silver Peak to win. This is an individual contributor role that reports to the VP of Product and Technical Marketing and will work closely with our Sales organization and Silver Peak partners.iveHow you'll make your mark:

  • You will have an initial focus on several key global competitors, the competitive intelligence leader will develop a deep understanding of the competition's.
  • You will manage corporate and product messaging, positioning and strategy
  • You have technical capabilities - key features, functionality, scalability, integration with 3rd party solutions, etc.
  • You will manage major announcements - and what they mean from a competitive perspective
  • You will handle pricing and discounting - for end customers, channel partners and SPs/SIs
  • You will be involved in organization structure, key executive appointments, changes, etc.
  • You will play a key role in go-to-market strategies, investments, activities, focus, etc.You will manage information gathered through multiple sources, including:
    • Feedback from Silver Peak sales and SE teams
    • Feedback from Silver Peak partners
    • Silver Peak customer and partner events
    • Relevant industry events
      • Published industry news and material (press releases, analyst reports, independent third-party test reports, webcasts, podcasts, blogs, social media)
      • Competitors' published content (product specification, deployment guides, Web pages, white papers, marketing material, etc.)
      • Attendance at competitors' conferences, trade shows, presentations, webinars, etc.The competitive intelligence leader will review and analyze competitive information, then create material to be delivered through various vehicles such as:
        • You are accountable for monthly written competitive bulletins (general round up of all relevant competitive news)
          • You will conduct monthly webinars (focus on one major competitor, deeper dive on technology, products, new releases, pre-recorded, internal podcasts
          • You are responsible for weekly competitive "clinic" (max. 60 minutes) for sales teams to bring forward and request assistance on how best to combat competitive threats and FUD in a specific account
          • You will manage real-time emails (within 24-48 hours of major news)/lunch and learns as needed for significant, timely changes
          • You will execute presentations/updates at sales new hire, QBRs, SLTs, SKO, Partner Summits, etc.About you:You have 10+ years in a similar position (e.g. competitive analyst, technical marketing engineer, technical sales engineer, technical product manager) in the networking and/or security industryYou have proven ability to create and deliver engaging and effective technical and non-technical presentations to internal and external audiencesYou are highly experienced in digesting technical content, analyzing it and determining key value propositions and challenges and compare and contrast to Silver Peak SD-WAN offeringsYou have outstanding written and verbal presentation skillsYou have a proven ability to work across multiple organization.You have a bachelor's degree in related field. MBA or advanced degree
            • What we can offer you:
            • Extensive benefits, a competitive salary and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world--s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.
            • If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at
            • Join us and make your mark!
            • Find out more about us and follow us on:
            • is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.1072256

Keywords: Aruba Networks, Santa Clara , Competitive Intelligence Manager, Executive , Santa Clara, California

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