SantaClaraRecruiter Since 2001
the smart solution for Santa Clara jobs

Product Manager, Paid Media and Optimization

Company: Abbott Laboratories
Location: Santa Clara
Posted on: January 8, 2021

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countriesAbbott Vascular provides innovative, minimally invasive and cost-effective products for treatment of vascular disease. Our extensive portfolio includes drug-eluting stents, bare metal stents, guide wires, balloon dilatation catheters, imaging catheters and software, vessel closure devices and peripheral stents.Our location in Santa Clara, CA, currently has an opportunity for a Product Manager, Digital Paid Media and Optimization. The Product Manager, Paid Media and Optimization will serve a key role on the Vascular global marketing team as lead on the Global Paid Media desk, coordinating and executing online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, display and print marketing to drive engagement and conversion in support of Abbott's global multichannel strategies.WHAT YOU'LL DOThe role requires an analytical, test and learn mindset and proven experience managing investments across a wide range of paid channels to reach ever-expanding audiences across physicians, hospital administrators and patients. The successful candidate will provide direction to partner agencies and formulate recommendations on optimizing the paid media performance to drive business outcomes.

  • Monitors and analyzes paid ad and placement performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.
  • Manage execution of effective multi-channel media plans and buys, focusing on user experience and measurable action, working directly with our internal teams and external agencies
  • Work with marketing leaders to maintain and update media plans; includes budgeting/POs management, reporting, and testing/optimization
  • Partner with Regulatory teams to streamline routing and regulatory reviews
  • Develop and execute new and effective campaign recommendations across programmatic display, content syndication, retargeting, paid social, etc.
  • Monitor paid media performance to evaluate campaign effectiveness, particularly driving MQLs, opportunities and pipeline via digital channels, share reports with internal stakeholders and recommend adjustmentsEDUCATION AND EXPERIENCE YOU'LL BRINGRequired:Bachelors Degree with 5-6 years digital marketing experience, or MBA with 2-3 years related experience.Strong written and verbal communication skillsPreferred:Experience in planning, executing, and increasing investment in the following areas:
    • Content Syndication
    • B2B or DR programmatic campaigns
    • Re-targeting
    • Paid Social
    • Paid SearchExperience establishing media metrics/KPIs, performing data analysis to improve results/lower CPI, and building performance models if some data is not availableExperience using standard media planning and data tools including Google Analytics, Adobe Analytics, and other 3rd party data providers

Keywords: Abbott Laboratories, Santa Clara , Product Manager, Paid Media and Optimization, Executive , Santa Clara, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Senior Manager, Digital Search
Description: Job DescriptionAlbertsons-Safeway Company is one of the largest food and drug retailers with 2,300 stores. The Albertsons-Safeway family of brands includes some of the most prominent brands in food retailing, (more...)
Company: Safeway
Location: Pleasanton
Posted on: 01/20/2021

Junior Project Manager (Commercial Banking )
Description: Please contact Meera Makam at or email for any questions Project Manager Remote Opportunity Must have experience in Small BusinessCommercial banking knowledge Must have ability to manage different teamscross (more...)
Company: The Ascent Services Group
Location: San Ramon
Posted on: 01/20/2021

Contracts Manager
Description: Ref ID: 04010-0011658622Classification: Attorney/LawyerCompensation: DOENOW HIRING - REAL ESTATE ATTORNEY Non-profit is currently seeking a real estate attorney to assist with commercial and residential (more...)
Company: Robert Half
Location: Palo Alto
Posted on: 01/20/2021

Identity & Access Management Consulting Consultant - West
Description: Job DescriptionLocation: Negotiable Level: Consultant Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology (more...)
Company: Accenture
Location: Palo Alto
Posted on: 01/20/2021

Director, Search & Personalization, Digital Product Management
Description: Important Update: In response to the COVID-19 pandemic, Kaiser Permanente is moving to a virtual recruitment process including telephone and video interviews to help ensure the health and safety of our (more...)
Company: Kaiser Permanente
Location: Pleasanton
Posted on: 01/20/2021

Hiring Now! Summer Program Director, San Jose Area
Description: Job Description Galileo is looking for program visionaries to direct current
Company: Galileo Learning
Location: Milpitas
Posted on: 01/20/2021

Account Manager ll - (S) Walnut Creek, Sacramento, San Francisco, CA
Description: Job DescriptionAbout Lumen Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 (more...)
Company: Lumen
Location: Walnut Creek
Posted on: 01/20/2021

Proposal Manager
Description: Ref ID: 00340-0011663655Classification: Proposal WriterCompensation: DOEOur Fortune 500 client in the East Bay is looking for a Proposal Manager to join their growing team You would be a part of the (more...)
Company: Robert Half
Location: San Ramon
Posted on: 01/20/2021

Manager, Software Application Development
Description: Do what you love. Love what you do.At Workday, we help the world---s largest organizations adapt to what---s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and (more...)
Company: Workday
Location: Pleasanton
Posted on: 01/20/2021

Group/Senior Product Manager
Description: DeepMap is a start-up that is laser focused on building the third revolution and new paradigm of mapping. We provide HD Mapping and Localization as-a-service for automotive and other robotic applications. (more...)
Company: DeepMap
Location: Palo Alto
Posted on: 01/20/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Santa Clara RSS job feeds