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Director of Media and Internal Communications

Company: West Valley Staffing Group
Location: Santa Clara
Posted on: January 16, 2022

Job Description:

Looking for an experienced Director of Media and Internal Communications to support a prestigious university!ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Identify and develop news and feature stories that advance the university's goals and support the priorities of the University's comprehensive campaign.
  • Proactively work with news organizations, determine what is newsworthy, and effectively pitch and place stories in high value media, online, print and broadcast.
  • Create internal newsletters
  • Research, write, and pitch major news and feature stories, press releases, op-eds, about the university that target and result in top-tier press coverage.
  • Respond promptly to media inquiries and recognize trends in higher education and in general news and capitalize on opportunities to be featured in ways that support the strategic plan and marketing goals.
  • Manage and directs the curation of press coverage through the university in the News via email and the Web. Leverage outside coverage to build brand awareness among key internal and external audiences.
  • Devises and implements a news media outreach strategic plan that increases the impact of the university's teaching, ideas, research, programs and initiatives.
  • Develops communications support tools such as fact sheets, Q&A documents on tight deadlines
  • Develop and cultivate strong working relationships with executive staff, key administrators, directors, key faculty, students, staff and programs to gain an understanding of the university's strengths and priorities.
  • Contribute to communications projects from conception through completion.
  • Under supervision, communicate with audiences during crises, assisting with reputational management before, during and after such crises. QUALIFICATIONS
    • Experience identifying and developing news and feature stories while proactively working with news organizations.
    • Experience in pitching and placing stories with print and broadcast reporters, producers and editors.
    • Experience in conceiving, writing and placing op-eds in national publications
    • Demonstrated experience in handling complex communications challenges, with strong verbal and written communication skills.
    • Bachelor's degree in communications, journalism, English, or a relevant academic discipline.
    • A minimum of 8-10 years' relevant professional experience in journalism (broadcast preferred), communications, including media/public relations and crisis communication.

Keywords: West Valley Staffing Group, Santa Clara , Director of Media and Internal Communications, Executive , Santa Clara, California

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