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Senior Event Manager

Company: Apex Systems
Location: Santa Clara
Posted on: January 16, 2022

Job Description:

Title: Senior Event Manager
Location: Santa Clara, California [Locals only]
Contract Duration: 11 Months
Years of Experience: 3-5 years



Plan and lead the execution of our strategic 3rd party events with a live, virtual and hybrid strategy Work closely with executives, senior leaders and stakeholders to define agenda, speakers, training, content strategy, etc.

Drive all event communications

Source, lead and drive our trade show portfolio strategy to ensure we are reaching the right audiences at the right time Lead the process for sourcing a trade show partner focused on conceptualizing and building booth and assets as we prepare for our return to in person events Research, source and manage guest speakers Conceptualize and execute on ancillary events which support networking and engagement with attendees, such as evening dinners, dine-around functions, brain dates etc Deliver exceptional attendee experiences which drive engagement, attendance, participation and post-event follow-up response Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact.

Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events.
Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events.
Maintain a budget for events and closely track spend against targets.
Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics.
Validate event investment versus the ROI driven from each major event.
Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales.

3-5 years delivering successful event experiences, tradeshow and virtual/hybrid event experience required
Excellent written, verbal, and visual presentation skills
Creative, collaborative, and resourceful
Experience sourcing and managing agency partnerships
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
Lead and influence cross-departmentally
Data-driven mindset focused on setting and measuring KPIs and pipeline metrics
Strong understanding and practice of event strategy
Knowledge and experience with online event platforms and tools (reg/web/mobile) for digital, live-streamed and in-person events
Experience working in both digital and in-person event environments
Positive and motivated self-starter
Comfortable dealing with ambiguity, with the ability to drive clarity for the team
Excellent budget and financial prowess

Keywords: Apex Systems, Santa Clara , Senior Event Manager, Executive , Santa Clara, California

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