Email Campaign Manager

Company: Realtor.com
Location: Santa Clara
Posted on: May 9, 2022

Job Description:

Realtor.com is looking to add an Email Campaign Manager to our best-in-class B2B Marketing Organization. As the Email Campaign Manager, you will be responsible for coordinating both large and small projects and campaigns from inception to completion. You will be responsible for coordinating the planning efforts, communicating with key stakeholders, following up on deliverables, ensuring deadlines and SLAs are adhered to, and ultimately executing industry-leading programs. The ideal candidate is a clear and firm communicator, never misses a deadline, and contributes to a positive team culture in a fast-paced environment.

As a critical part of our team, you'll assist in everything from campaign execution, to cross-functional project management. The Program Manager will play a key role in executing our brand strategy, as well as preparing audiences and segments for customer marketing and demand generation.

This role will report to the Senior Director, B2B Marketing and will be a supportive role for the whole B2B marketing team.

Responsibilities
Own and implement scalable strategies to drive agent network growth and meaningful product engagement by utilizing lead nurturing, marketing automation, cross-functional partnerships, segmentation expertise, and ongoing optimization methodologies to drive revenue for the business.
Implement directed campaign strategy for customer and lifecycle engagement campaigns. Responsibilities include, but are not limited to, creating proofs, scheduling deployments, and generating post-deployment reporting.
Coordinate cross-functional project management, including but not limited to: campaign production (email, paid ads), creative team coordination (design, copy, coding), and proofing and legal approval
Participate in integrated marketing initiatives by coordinating cross-functional campaign management as applicable
Manage renewal deployments for subscription-based services; Connections PLUS, Local Expert, Market Reach, etc.
Upholding our SLAs with other teams; be the liaison between marketing and sales, support, operations, product, research, analytics, and more.
Maintain project status and documentation through our internal tracking systems as well as through reporting and readouts to teams. Develop and submit creative briefs, generate deliverables, timelines, and assign accountability
Partner with technical teams to optimize our marketing efforts for efficiency and effectiveness.
Support the marketing team as needed in additional capacities, including but not limited to content coordination, brand development, etc.
Develop a deep understanding of our database and available segmentation options. Manage the marketing list builds for individual email sends and marketing automation. Assist with strategies to grow our contact database.
Compile meaningful competitive intelligence and distribute for use informing campaigns and brand strategy cross-functionally
Manage sales email templates and requests for new sales collateral
Coordinate complex journeys via Salesforce Marketing Cloud, partnering with Marketing Operations and Enterprise Systems when required.
Generate accurate tracking, reporting, and analysis to better equip all decision-makers on go-forward planning and execution.
Create proofs, obtain approvals, and deploy (when applicable) email campaigns and journeys to support lifecycle and product related initiatives.

Requirements
2-5 years of relevant experience
Technically savvy
*Salesforce Marketing Cloud email experience required
Bachelor's Degree
Detail oriented, concise and a quick learner
Exceptional written and verbal communicator
Strong time management, prioritization, and organizational skills
Process driven
Self-motivated with a bias towards taking action and problem solving
A strong team player with a proven ability to work across multiple functions and teams; a natural relationship builder
Able to multitask, manage multiple concurrent projects, and work in a fast-paced agile environment

About Realtor.com

At realtor.com -, we believe that everyone deserves a home of their own. We're a community of nearly 2,000 employees who work hard to ensure that from the moment someone starts dreaming about a new home, to the moment they walk in the door and beyond, we're there to lend a helping hand. Every month, over 85 million people trust us with their journey home by visiting our site and mobile apps, and we'd love to have you join our team to help.

We've got great offices in the U.S. and Canada with lots of sweet jobs to choose from, so we're hoping you'll join us on our journey to make buying, selling, renting, and living in homes easier and more rewarding for everyone.

Let's make a difference, together. For Real.

Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

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