Director ECS Marketing

Company: Arrow Electronics, Inc.
Location: Santa Clara
Posted on: May 11, 2022

Job Description:

Position:Director ECS MarketingJob Description:The Director of Enterprise Computing Solutions (ECS) Marketing is responsible for globally driving Arrow's brand and value proposition to ECS constituents (including but not limited to suppliers, partners, industry analysts, media and employees) to establish Arrow as the most differentiated and leading value-added distributor in the IT industry. This leader reports directly into the global head of Marketing for Arrow ECS and leads all aspects of Marketing of Arrow including brand awareness and customer acquisition campaigns, thought leadership, internal and external communication, products & solutions marketing, media as well as signature events globally to not only effectively tell Arrow's story to all relevant audience but also use the elevated brand awareness to successfully help recruit new customers and suppliers. The ideal candidate has 10+ years of experience and proven track record as a high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence and has proven expertise to elevate brands in a highly competitive industry.This leader must have the ability to set a vision and strategies and then mobilize the organization to achieve that vision. This role will be instrumental in supporting the differentiation of Arrow and the emotional connection with its audience to drive enhanced perception and long-term loyalty among Arrow's business constituents in the IT channel. This leader has demonstrated skill collaborating with analytics and insights, regional and local teams, creative agencies, and external strategic alliance brand partners to deliver best in class brand positioning, messaging, and experience.What You Will Be Doing:Leadership and Vision

• In collaboration with Arrow's corporate brand marketing team, establish clear and precise strategy to elevate Arrow's brand among ECS constituents to establish Arrow as the leading and most differentiated value-added distributor
• Establish a time-bound strategic roadmap to extend Arrow's brand awareness reach to all existing customers and suppliers and then to at least 75% of the addressable market
• Establish, evangelize and create a brand reputation measurement framework that tracks Arrow's brand performance among ECS constituents and helps in determining future strategies and prioritizations to achieve better business resultsCommunication
  • Drive strategy and execution of all internal communication needs for ECS business globally including global town halls, leadership talks and any other strategies needed to communicate progress on global strategies to Arrow internal constituents
  • Collaborate with Arrow's corporate communications team on all external communications needs of ECS business including PR (on behalf of Arrow or its suppliers/partners) and manage ECS communications calendar
  • Plan and assist Arrow ECS senior executives in creating a differentiated presence through thought leadership among media, analysts, social and other applicable arenas
  • Assist global VP of Marketing in all departmental communication needs by creating, managing and executing a communication calendar aligned with global marketing and digital experience strategy and visionThought leadership and Media
    • Establish, manage and supervise Arrow's thought leadership content strategy, execution and calendar along with distribution plan including social and digital channels globally
    • Collaborate with Corporate Communications team to place Arrow's identified thought leaders into local, regional and global media by proactively managing an aggressive media exposure plan
    • Create an ecosystem for turning thought leadership content into targeted media exposure aligned with the campaign calendar to attract unknown audiences to Arrow with the intent of acquiring their businessCampaigns
      • Supervise the creation of annual awareness and customer acquisition campaign plans and guide team with an understanding of industry best practices and emerging strategies that will make the marketing of Arrow campaigns competitive better performing
      • Ensure Arrow has a competitive edge in brand awareness, customer acquisition, and retention by developing new creative, innovative, and out-of-the-box approaches in applying the Arrow's messaging and positioning in brand campaigns
      • Develop a deep understanding of customer mindsets and barriers to attract them and subsequently offer the team creative and sustainable solutions to overcome challengesSignature Events
        • Elevate Arrow's presence in the IT channel by creating and implementing a strategic events strategy that allows Arrow to become visible in a sustainable manner across all relevant events
        • Supervise the creation and expansion of Arrow Signature Events strategy, vision and operation plan at global scale and collaborate with regional presidents and their teams to successfully executeProducts and Solutions Marketing
          • Establish a strategy and time-bound roadmap to communicate Arrow's value proposition and messaging succinctly to all constituents for Arrow's products and solutions per global GTM strategy: Arrow Capital Solutions, Services, Marketing and Platform (ArrowSphere)
          • Ensure Arrow is on top of media houses' and industry analysts' minds and gets appropriate timely coverage in their publications to allow significant elevation of perception among the target audience
          • Ensure products and solutions marketing efforts are fully coordinated with the thought leadership, signature events and campaign efforts for the most impactful outcome.What We Are Looking For:
            • 10+ years developing and executing strategic communications and brand marketing strategies required preferably in B2B IT/technology market
            • Bachelor's degree in Marketing or simliar; MBA strongly preferred
            • Management of communications to multiple complex stakeholder groups at a local, regional, national and international scale
            • Must have proven experience being trusted advisor to senior executives
            • Media placement (earned media) experience required with examples of successful media pitches leading to favorable coverage in tier 1 or 2 media; experience with new age media strongly preferred
            • Must be an expert in digital/social brand presence strategies and best practices as well as very solid experience with effectively using traditional marketing tactics and channels for best outcome
            • Must have metrics and outcome-driven mindset and excellent expertise managing high volume of activities and campaigns by ensuring effective capacity and resource planning
            • Must have previously selected/managed creative, brand/communications/PR agencies
            • Multi-touch, multi-dimensional marketing program design, creation and implementation experience including superlative knowledge of marketing and sales automation platform mechanics, campaign testing strategies and preferably demand waterfall processes and metrics
            • Agency landscape/best practices, deep knowledge of marketing channels effectiveness & mix
            • Superior Project management skills along with strong written/oral communications and budget allocation and management principlesWhat's In It For YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
              • Medical, Dental, Vision Insurance
              • 401k, With Matching Contributions
              • Paid Time Off
              • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
              • Growth Opportunities
              • Short-Term/Long-Term Disability Insurance
              • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
              • On-site Caf-- with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
              • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)
              • Bike Racks
              • And more!Annual Hiring Range/Hourly Rate:$145,800.00 - $233,750.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location:US-CO-Denver, Colorado (Panorama Arrow Building)Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.

Keywords: Arrow Electronics, Inc., Santa Clara , Director ECS Marketing, Executive , Santa Clara, California