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Digital Campaign Manager, Prisma Cloud

Company: Palo Alto Networks
Location: Santa Clara
Posted on: May 12, 2022

Job Description:

Company DescriptionOur MissionAt Palo Alto Networks everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren t easy goals to accomplish but we re not here for easy. We re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we re looking for innovators who are as committed to shaping the future of cybersecurity as we are.Job DescriptionYour CareerIf you live and breathe digital marketing, this role is for you. We are looking for a Digital Marketing Manager focused on our Prisma Cloud product to develop, implement, track and optimize our digital marketing campaigns across all digital channels. We need someone who thinks strategically, and who will guide the Prisma Cloud team on how to best get our messages out in the world through digital channels. You should have a strong grasp of current marketing tools, analytics, and strategies and be able to lead integrated digital marketing campaigns from concept to execution to optimization. The Digital marketing manager will work as part of the Prisma Cloud marketing team and will collaborate closely with Campaign leads, internal creative teams, digital media experts, and vendors to launch campaigns on time and on budget. The role will be responsible for driving performance improvements across several platforms, balancing multiple objectives across paid search, paid social, display, content syndication, and media buy tactics for Prisma Cloud. Your Impact

  • Develop digital campaign strategies for Prisma Cloud working with the integrated campaign managers, content marketing, marketing operations, sales teams, omnichannel, agencies, and creative functions.
  • Serve as a point of contact with our digital media planning/buying agency.
  • Ensure the efficient use of digital media budget across all regions.
  • Work with digital experts to map campaign strategies to the appropriate digital tactics across third-party media buys, search, display, and social.
  • Track the performance of ongoing campaigns and report on progress to leadership.
  • Serve as the digital campaigns data and performance expert.
  • Take a consultative approach when working cross functionally.
  • Optimize programs to achieve awareness and demand gen goals.
  • Collaborate with field and regional teams to execute localized digital marketing campaigns.QualificationsYour Experience
    • 5-8 years online advertising experience.
    • High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done.
    • Understands website metrics and digital best practices.
    • Strong analytical skills, and experience with search engine optimization, and lead generation.
    • Significant experiences with search, display, social advertising, and content syndication programs.
    • Strong understanding of Account Based Marketing strategies and tactics.
    • Previous experience working with a media planning agency, or previously managed/coordinated with a media planning agency.
    • Working knowledge of Enterprise sales processes, and buyer committees.
    • Candidates must have outstanding communication skills and be able to work as part of a remote team.
    • Have worked in an enterprise matrixed marketing environment. More specifically, knowledge of technical markets such as cloud security, devops, networking, endpoint or enterprise infrastructure is a plus.
    • Have experience and are comfortable presenting to management.
    • Technical familiarity with Google and LinkedIn advertising.
    • Bachelor's degree required.Additional InformationThe TeamOur marketing team has an opportunity like no other industry: high impact work and the chance to change the future of cloud security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.Our CommitmentWe re trailblazers that dream big, take risks, and challenge cybersecurity s status quo. It s simple: we can t accomplish our mission without diverse teams innovating, together. To learn more about our dedication to inclusion and innovation, visit our Life at Palo Alto Networks page and our diversity website.Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.Additionally, we are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at ...@paloaltonetworks.comCovid-19 Vaccination Information for Palo Alto Networks Jobs
      • Vaccine requirements and disclosure obligations vary by country.
      • Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
        • The job requires accessing a company worksite
        • The job requires in-person customer contact and the customer has implemented such requirements
        • You choose to access a Palo Alto Networks worksite
        • If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

Keywords: Palo Alto Networks, Santa Clara , Digital Campaign Manager, Prisma Cloud, Executive , Santa Clara, California

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