Marketing Communications Manager/Sr. Manager (LG Innovation Center)

Company: LG Electronics USA
Location: Santa Clara
Posted on: May 15, 2022

Job Description:

Company BackgroundAt LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make "Life Good" - from home appliances, consumer electronics, vehicle components, and mobile communications to business innovations in digital signage, air conditioning, solar, and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership, and people leadership to realize our growth strategies.We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work, and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill-and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits including 100% company paid premium medical, dental, and vision benefits, an employer matching 401K, eleven paid holidays per year, and paid-time off; Come join the team!LG Electronics North America Innovation Center (LG NOVA)LG NOVA, LG Electronics North America Innovation Center, based in Santa Clara, California, USA, has an ambitious vision: Become the nerve center of global innovation. Aiming to create the future of LG with the focus on disruptive innovation and exponential growth, LG NOVA works with global corporations, startups, governments, and technology stakeholders to create new businesses, establish strategic partnerships, and develop a broad ecosystem using the process of "outside-in" innovation. Through LG NOVA's annual Grand Challenge and Incubation programs, we're building new business by collaborating with startups and external companies to bring new innovation into LG.The Challenge program is a 6 to 9-month process in which we work with outside companies build, pilot and explore new areas of growth and opportunities for LG. Position SummaryMarketing Communications ManagerLG is seeking a Marketing Communications Manager to join the LG NOVA team. The Marketing Communications Manager will be charged with driving marketing communications campaigns and stories for LG NOVA and the innovative impact-focused companies selected to be a part of its Challenge and Incubation Program.In this role, you will work with like-minded corporate communication experts behind a top global brand, executives at exciting emerging startups, subject matter experts, and entrepreneurs to create stories that raise visibility and awareness of LG as a leading technology innovator. You'll get to craft articles, press materials, marketing collateral and content that will help LG NOVA share its outside-in innovation approach and the vision for the future. Creativity is key for this position, as you will be tasked with leveraging multiple marketing channels - paid, owned and earned - to bringing a spotlight to the program and the companies working with LG NOVA.Your role will be to keep in close contact with the companies in the program, working hand-in-hand with their marketing team to build go-to-market plans and marketing communications programs to support our joint business initiatives. These companies are on the forefront of building technology applications and solutions to solve global challenges that will improve people's lives, community and the planet.ResponsibilitiesAs a marketing communication manager at LG NOVA, you will be responsible for executing marketing campaigns that will lead to the success of our startups and businesses. You will be an individual contributor and should be hands-on. Professional skills and responsibilities for this position include but are not limited to:Develop and execute marketing go-to-market and launch plans that incorporates multi-channel marketing strategies for LG NOVA's joint collaboration with Challenge companiesGenerate marketing and communication materials to support collaborations and new business creation; including press release, press materials, collateral, social media, thought leadership pieces, web content, and other public facing contentHelp build a marketing service function for all things marketing for Challenge companies and businesses developed from the LG NOVA programCreate opportunities to share the Challenge Program participantsLG NOVA story throughout the year Work closely with the incubation team to support their business goals; work with the ecosystem team to bring value to the Challenge program participants.Work with multiple agencies to carryout marketing campaigns, including PR, creative, content and social mediaHelp manage external company participation at LG NOVA sponsored and owned events and trade showsCollaborate with the marketing and PR team on broad marketing/PR initiatives to drive awareness for LG NOVAKey Qualifications:BS in communication, public relations, marketing communications, business/economics or related field.8years' experience in media company/agency, F500, startups or consulting firms, post-undergraduate. Experience in working with startups and the startup ecosystemExcellent written and oral communication skills and a confident and clear communication style. Excellent documentation/copyediting skill.Broad set of marketing and communication experience that spans B2B, B2C, B2B2C, and P2P markets. Consumer marketing experience a plus. Hands-on experience and skills in social media marketing, newsletter, email marketing and distribution managementExisting relationships and connections with press, media, and public relations organizations.Love for learning and using marketing software and tools, including CRM, Adobe Creative Cloud, project management tools, communications tools, cloud-based apps and software for online collaborationStrong understanding of social media marketing, digital marketing, web and SEO Knowledge and experience in marketing automation systems (Hubspot, Pardot, Marketo, Adobe Experience) Experience in working with corporate and external stakeholders Last but not least, entrepreneurial mindset with bias for action in highly ambiguous environments - enjoys making sense of white spacePreferences:Broad understanding of technology and applicationsPassion for new emerging technology and marketsLocationThis position will be located in California. Travel may be up to 10-20%. Please note: relocation support is not provided.LG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.#LI-JH1

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