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Global Marketing Program Manager - NGS Cancer Assays

Company: Agilent Technologies, Inc.
Location: Santa Clara
Posted on: May 16, 2022

Job Description:

To protect the health and safety of our employees, contractors, customers and communities, employees in the U.S. and Puerto Rico are required to be fully vaccinated against COVID-19, unless an approved exemption has been granted for a medical reason, sincerely held religious belief, or an employee is otherwise exempt under applicable law.

Agilent Technologies is looking for a Global Marketing Program Manager (gMPM) for their next generation sequencing (NGS) Cancer Assay portfolio! We are searching for self-motivated and positive creative who will lead the marketing process and develop strategies Agilent will use for years to come
This role plans and coordinates marketing programs and campaigns to promote Agilent?s Cancer genomics portfolio for the Diagnostics and Genomics Group (DGG)! The objective of these campaigns is to generate demand through innovative marketing strategies that grow business and gather market share. The ideal candidate is an experienced marketer of genomics products who has demonstrated success in developing and completing marketing campaigns in support of product launch and commercialization as well as sustaining demand generation campaigns.
Our Cancer assays and portfolio is pivotal to our business. The right candidate for this role will strategically collaborate with divisional product marketing teams and leaders across DGG to develop business cases and strong campaign plans. This candidate will additionally report the success of tactics within their marketing campaigns to management. This role reports to the Senior Director of Cancer Marketing Programs for DGG.
PRIMARY RESPONSIBILITIES

Build innovative marketing programs and campaigns in strong collaboration with the product marketing organization to grow our cancer genomics assay business, capturing market share for DGG
Coordinate campaign development and deployment, align deployment and deliver updates to counterparts and product management
Collaborate with global field marketing to:


analyze related competitive information, market, and customer data
facilitate effective program development that meets multi-regional needs
ensure global efficacy of programs and align execution


Collaborate with product managers, other DGG commercial marketing MPMs, and marketing communications professionals to develop product messaging, translating it into marketing collateral, promotion and commercialization plans
Coordinate with other Agilent divisions and functions to align programs as well as support the overall DGG marketing message and strategy
Report and supervise campaign performance to commercialization and product marketing management, suggest and implement improvements in order to optimize campaign return on investment, and improve business impact
Support the product marketing team with the planning and development of key marketing materials such as digital campaigns, digital assets, brochures, data sheets, and brochures

This position can be performed anywhere in the US.
The salary range for this position may differ based on your actual work location. For CO, the salary range is 115,584 ? 188,125.
Benefits in Brief

Keywords: Agilent Technologies, Inc., Santa Clara , Global Marketing Program Manager - NGS Cancer Assays, Executive , Santa Clara, California

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