Global Marketing Program Manager - NGS Cancer Assays
Company: Agilent Technologies, Inc.
Location: Santa Clara
Posted on: May 16, 2022
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Job Description:
To protect the health and safety of our employees, contractors,
customers and communities, employees in the U.S. and Puerto Rico
are required to be fully vaccinated against COVID-19, unless an
approved exemption has been granted for a medical reason, sincerely
held religious belief, or an employee is otherwise exempt under
applicable law.
Agilent Technologies is looking for a Global Marketing Program
Manager (gMPM) for their next generation sequencing (NGS) Cancer
Assay portfolio! We are searching for self-motivated and positive
creative who will lead the marketing process and develop strategies
Agilent will use for years to come
This role plans and coordinates marketing programs and campaigns to
promote Agilent?s Cancer genomics portfolio for the Diagnostics and
Genomics Group (DGG)! The objective of these campaigns is to
generate demand through innovative marketing strategies that grow
business and gather market share. The ideal candidate is an
experienced marketer of genomics products who has demonstrated
success in developing and completing marketing campaigns in support
of product launch and commercialization as well as sustaining
demand generation campaigns.
Our Cancer assays and portfolio is pivotal to our business. The
right candidate for this role will strategically collaborate with
divisional product marketing teams and leaders across DGG to
develop business cases and strong campaign plans. This candidate
will additionally report the success of tactics within their
marketing campaigns to management. This role reports to the Senior
Director of Cancer Marketing Programs for DGG.
PRIMARY RESPONSIBILITIES
Build innovative marketing programs and campaigns in strong
collaboration with the product marketing organization to grow our
cancer genomics assay business, capturing market share for DGG
Coordinate campaign development and deployment, align deployment
and deliver updates to counterparts and product management
Collaborate with global field marketing to:
analyze related competitive information, market, and customer
data
facilitate effective program development that meets multi-regional
needs
ensure global efficacy of programs and align execution
Collaborate with product managers, other DGG commercial marketing
MPMs, and marketing communications professionals to develop product
messaging, translating it into marketing collateral, promotion and
commercialization plans
Coordinate with other Agilent divisions and functions to align
programs as well as support the overall DGG marketing message and
strategy
Report and supervise campaign performance to commercialization and
product marketing management, suggest and implement improvements in
order to optimize campaign return on investment, and improve
business impact
Support the product marketing team with the planning and
development of key marketing materials such as digital campaigns,
digital assets, brochures, data sheets, and brochures
This position can be performed anywhere in the US.
The salary range for this position may differ based on your actual
work location. For CO, the salary range is 115,584 ? 188,125.
Benefits in Brief
Keywords: Agilent Technologies, Inc., Santa Clara , Global Marketing Program Manager - NGS Cancer Assays, Executive , Santa Clara, California
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