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Channel Marketing Manager

Company: IP Infusion
Location: Santa Clara
Posted on: June 24, 2022

Job Description:

Channel Marketing Managers are responsible for planning, implementing and overseeing marketing strategies for various sales channels and channel partners. The Channel Marketing manager will collaborate with x-functional organizations, including Sales, Product and Solutions Engineering teams. This role reports into the Marketing organization. Story-telling and content development Develop value proposition for our brand and solutions for the Channel, identify and develop marketing collateral for promotion. The Channel marketing manager will develop channel-specific marketing strategies for the forthcoming year. These strategies are worked out with department heads to discuss topics such as budgets or contracts, and to make sure all teams are aligned with the marketing plans. Planning and executing digital, channel-specific campaigns is a key part of the channel marketing manager's role. This includes determining which media platform to advertise on and how to adapt campaigns to suit the channel they're being used on. Report on Results Once campaigns have run, channel marketing managers gather data on the results and create reports to show what worked and what was less effective for different markets and audiences.

Requirements and qualifications:

  • 10 years of experience in channel marketing or similar role at networking companies
  • Excellent interpersonal skills
  • Critical thinker
  • Problem solving mind
  • Love for data and numbers
  • BA/BS degree or equivalent working experience

Keywords: IP Infusion, Santa Clara , Channel Marketing Manager, Executive , Santa Clara, California

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