Strategic Marketing Director

Company: Applied Materials, Inc.
Location: Santa Clara
Posted on: August 5, 2022

Job Description:

Come join Applied Materials' ICAPS* Business Unit, a diverse, multi-billion dollar business serving specialty semiconductor customers in some of the most exciting areas of growth today, from Electric & AutonomousVehicles to IoT sensors, microLEDs, and more. We are looking for a multi-dimensional strategy & marketing professional. You will need to be able to think and communicate the big picture, talk shop on semiconductorprocess, partner across Applied Materials Business Units, and make clear and crisp presentations. No day will be the same. Your work has the potential to define new growth areas for Applied Materials. Come & build with us.*ICAPS is an Applied Materials acronym for Internet of Things, Communications, Automotive, Power, and Sensors. We serve a range of customers around the world.General Profile: This position requires a seasoned 'all-rounder', with expertise in a technical discipline, market sizing, business strategy, product portfolio analysis, creating business plans with go-to-market strategies. The candidate should be comfortable with talking and presenting to customers and internal executive leaders.Anticipates internal and or external business challenges and/or regulatory issues; recommends process, product or service improvements. Recommends solutions to unique and complex problems that have a broad impact on the business. Contributes to the development of functional strategy.Competencies (for ideal candidate): Market, Industry Analysis and Sizing (3 - Extensive Experience)Market/Customer Segmentation (3 - Extensive Experience);Competitive Intelligence (3 - Extensive Experience);Market Opportunity Identification (HVP) (3 - Extensive Experience);Market Requirements (3 - Extensive Experience);Decision Making and Critical Thinking (3 - Extensive Experience);Effective Presentation (3 - Extensive Experience);Listening & Communication (3 - Extensive Experience);Device Architectures (3 - Extensive Experience);Unit Process and Process Integration (3 - Extensive Experience);Technology/Product Roadmap (3 - Extensive Experience);Knowledge of 200mm / 300mm Semiconductor Equipment (2 - Working Experience);Key ResponsibilitiesResponsible for driving coordination of ICAPS strategic planning alignment across 200mm 300mm business unitsDevelop compelling strategic plans to grow the ICAPS businessLeads market analysis to identify technology inflectionsRecommends key areas for portfolio expansion, application development, and new customer engagementSupports product development process for product TAM & SAM analysis, Red Team/competitive assessmentsPartner with management team, finance, technology, business development, and other marketing functions to ensure that overall marketing function is effectively meeting the organization's strategic goals10-25% Travel (International and Domestic) to customer sites and external events as requiredBusiness ExpertiseIdentifies trends based on external market observation and anticipates business and regulatory issues; recommends product, process or service improvements Has experience in prior customer facing role - Business Development or Technical Sales/marketingLeadershipHas led projects with notable risk and complexity; develops the strategy for project executionCapable of identifying key projects based on cross or inter group collaboration that leverage the capability of the marketing team to the benefit of the BUProblem SolvingUtilizes analytical skills to identify and solve unique and complex problems with broad impact on the business; applies conceptual and innovative thinking to develop solutions, source data and identify trends based on fundamental technology understandingInterpersonal / Communication SkillsProven ability to work independently, often negotiating with multiple stakeholders to ensure necessary inputs are obtained so that quality results are delivered on timeCommunicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of viewClear and confident orator - capable of presenting technical and non-technical topics to internal and external audiencesProficient technical writer - capable of contributing to technical blogs, newsletters, articles for internal and/or external consumptionEducation: MPhil or PhD Degrees in Technical Discipline; MBA a plusExperience: 10-15 Years#LIQualificationsEducation:Bachelor's DegreeSkillsCertifications:Languages:Years of Experience:15+ YearsWork Experience:Additional InformationTravel:Yes, 20% of the TimeRelocation Eligible:YesApplied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

Keywords: Applied Materials, Inc., Santa Clara , Strategic Marketing Director, Executive , Santa Clara, California