SantaClaraRecruiter Since 2001
the smart solution for Santa Clara jobs

Director of Growth Analytics

Company: News Corp. Class A
Location: Santa Clara
Posted on: September 19, 2022

Job Description:

Director of Growth Analytics

Austin, TX; Santa Clara, CA; Chicago, IL, New York, NY; Vancouver, BC; Westlake Village, CA; Scottsdale, AZ; Morgantown, WV

AtRealtor.com -, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.

Building your career? Build it better at Realtor.com -. Join us andhelp change the world of real estate, one home at a time.

Position Description

Realtor.com currently has an opportunity for a Director of Growth Analytics, reporting to the SVP, Data Science & Analytics and located in any one of our major offices or remote . Realtor.com is in the middle of aggressive strategic growth driven off of newly integrated entities, and continuing our record growth and consumer engagement will be critical to Realtor.com 's strategic success in the industry. Specifically this role's core responsibilities will focus on partnering directly with marketing leadership to drive consumer funnel acquisition, engagement and conversion across all channels (including Realtor.com SEM, SEO, etc. and all other third party acquisition sources), and ultimately optimize the strategic investment on all acquisition-related expenditure.

An ideal candidate will have a background driving value through analysis across a combination of finance, marketing and product functions as well as expertise/understanding grounded in long-term strategic business planning and the ability to influence executives and representatives from across the organization to achieve results in a disciplined manner. Specifically the candidate should have familiarity or expertise in digital consumer/search businesses, consumer funnel optimization, digital marketing strategy/optimization across all channels, Adobe martech full-stack solutions, SEO strategies/optimization tactics, best practices on optimizing ROI across many sources of acquisition including both first party and 3rd party, as well as a consultative mindset to effectively answer a range of business and financial/economic modeling questions.

General responsibilities include decision support, business line strategy, business modeling, forecasting, analysis and performance management of Realtor.com 's consumer internet business-lines and marketing efforts.

Responsibilities

  • Lead and build a team of high performing business/marketing analysts to accomplish the goals and objectives of the consumer internet businesses.
  • Act as the analytic hub for optimizing acquisition spend and resources across an entire set of acquisition channels including performance marketing, SEO, email, 3rd party sources, etc.
  • Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated consumer contact strategy through all marketing channels and sources.
  • Reporting, analysis and optimization for the entire portfolio of marketing and 3rd party acquisition spend considering efficiency, ROI, margins, etc.
  • Lead on all marketing mix optimization and related financial/budgeting exercises.
  • Develop KPIs to drive high-level oversight of business initiatives and company health, and develop regular insights from the data to enable performance management and facilitate accountability.
  • Partner with Marketing organization to optimize spend across all channels to achieve growth and engagement targets and support next-generation of marketing portfolio management.
  • Develop business plans for strategic initiatives and business lines, and partner directly with cross-functional teams to facilitate achievement of short and long-term goals.
  • Lead weekly/monthly cross-functional strategic business reviews aligning the organization toward strategic KPIs and objectives and tying top-line metrics to financial performance.
  • Lead high-level analysis for the organization in the area of traffic/audience forecasting, growth and engagement, and strategies and tactics to drive SEO growth.
  • Key areas of focus will include: business line strategy, consumer audience acquisition and engagement, marketing channel(s) ROI and optimization, marketing mix considerations, SEO acquisition and optimization, customer ROI and value analyses, competitive research and analysis, 3rd party consumer acquisition management and optimization, etc. Position Requirements

    A successful candidate will thrive in a fast-paced environment and possess a blend of technical, operational and leadership skills. She/he has a bias-for-action based upon rigorous data analysis and business critical thinking skills. This leader is highly strategic while remaining hands-on and collaborative. Additional requirements include:
    • BA with undergraduate focus in Finance, Analytics, Statistics, Economics or related field. MBA preferred.
    • 10+ years' experience with increasing levels of responsibility, 7+ years in increasing leadership capacity; online media / consumer audience-oriented experience a plus.
    • Experience with Digital Marketing, SEO/traffic and Product analytics a plus.
    • Experience directing or interfacing with technical resources with broad, multi-disciplinary expertise.
    • Experience applying advanced analytic disciplines to financial, consumer audience/user experience, and product-level modeling, forecasting, marketing, etc.
    • Extensive business partnering and influencing skills.
    • Superior presentation and communication skills; mature presence coupled with emotional intelligence.
    • Proficiency with Excel / financial modeling (pivot tables, lookups, data linking), presentations (Powerpoint) and data visualization (advanced graphing, visualization and presentation).
    • Ability to organize, direct and develop personnel, and to plan and coordinate timely accomplishments of responsibilities.
    • Ability to interact and communicate with individuals in various functional areas and various levels of management including C-level executives.
    • Ability to remain flexible and thrive in a fast-paced and often hectic environment. Do the best work of your life at Realtor.com

      Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

      Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

      Equal Opportunity Employer

      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets

Keywords: News Corp. Class A, Santa Clara , Director of Growth Analytics, Executive , Santa Clara, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Santa Clara RSS job feeds