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Brand Strategy Manager

Company: AMD
Location: Santa Clara
Posted on: September 20, 2022

Job Description:

What You Do At AMD Changes Everything

At AMD, we push the boundaries of what is possible. We believe in changing the world for the better by driving innovation in high-performance computing, graphics, and visualization technologies - building blocks for gaming, immersive platforms, and the data center.

Developing great technology takes more than talent: it takes amazing people who understand collaboration, respect, and who will go the "extra mile" to achieve unthinkable results. It takes people who have the passion and desire to disrupt the status quo, push boundaries, deliver innovation, and change the world. If you have this type of passion, we invite you to take a look at the opportunities available to come join our team.

Brand Strategy Manager

The Role

Are you excited about building one of the world's most valuable brands? If so, this role is for you. The brand strategy manager is responsible for managing, growing, and measuring AMD's corporate brand, this role supports the business by working across the company to elevate and drive growth for the AMD brand, building brand marketing campaigns, world-wide brand guidance, and robust governance to drive better awareness, preference, and consistency. This role involves working closely with the creative, product marketing, regional marketing teams and agencies of record to ensure alignment, appropriate brand promotion/positioning, and efficient workflows, and communications across workstreams and team members.

The Person

Flexibility of working style and hours is critical to be effective in a global role. It requires strength in people skills and communication, as two important parts of the job are building productive, collaborative relationships across WWM and synthesizing information into concise executive summaries that can drive fruitful discussion and timely decision-making. This role will lead and manage key strategic pillars: evolving and building the AMD; partner storytelling; brand architecture and brand strategy and, ensuring all customer facing communications are on-brand.

Being flexible, nimble-minded, and responsive to quick-changing and urgent business needs to support strategic brand and branding initiatives across AMD, and promoting AMD corporate brand tracking, analysis, and report out is also central to this role.

  • Work effectively cross-functionally to build the brand internally and externally and deepen our seller engagement
  • Natural collaborator. Works seamlessly across marketing, sales, HR, CR, regions, etc.
  • Confidence to present to senior management.
  • Effective at meeting deadlines, adjusting priorities, and working on multiple projects simultaneously.
  • Proven ability to "do more with less".
    Key Responsibilities

    Position the company as the leader in high performance and adaptive computing.
    • Drive and support the vision, evolution and management of AMD's brand strategy and architecture.
    • Lead development of external brand launch plan, focused on telling the AMD Story, corporate brand integration, brand campaign execution: creative development, media agency. PR, digital, etc.
    • Lead implementation of brand guidelines and brand architecture (including Xilinx), tonality, visual identity/
    • Day-to-day support for brand measurement: corporate brand tracking, analysis, and report out, and primary research to deliver actionable insights
    • Day-to-day support for branding governance
      Preferred Experience
      • Extensive years' experience in marketing, with at least focused on brand management.
      • Global experience, ideally, within a big, technology company.
      • Hands-on experience with planning and implementing a successful global brand strategy.
      • Understands all aspects of the marketing mix. Expertise in digital marketing and social media.
      • Experience working with internal and external creative agencies.
        Academic Credentials
        • Bachelor's degree in business, marketing, or related field. MBA a plus.
          • US, preference for CA and Austin
          • Canada, Markham
            Requisition Numbe r: 178183

            Country: United States State: California City: Santa Clara

            Job Function: Marketing

            Benefits offered are described here .

            AMD does not accept unsolicited resumes from headhunters, recruitment agencies or fee based recruitment services. AMD and its subsidiaries are equal opportunity employers. We consider candidates regardless of age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status. Please click here for more information.

Keywords: AMD, Santa Clara , Brand Strategy Manager, Executive , Santa Clara, California

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