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Campaign Manager

Company: Netskope
Location: Santa Clara
Posted on: November 22, 2022

Job Description:

About Netskope Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security. Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Melbourne, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events (pre and hopefully post-Covid) and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter @Netskope . About the Position: We are looking for a Campaign Manager to join the Netskope Growth Marketing team to help drive cybersecurity audience engagement, and create pipeline growth globally. The person in this role works collaboratively with other marketing teams to strategically design marketing initiatives for the cybersecurity audience. The ideal candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit. Responsibilities Include:

  • Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture events, and programs to create a consistent customer experience across all channels for the Security audience.
  • Provide insights to refine the tactics and messaging based on audience engagement, identify content and activity gaps and opportunities for messaging
  • Manage and communicate overall calendar for touchpoints within the security audience
  • Project manage the execution of campaigns and programs with all stakeholders
  • Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership.
  • Work with members of product marketing and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns to target markets, personas, and use cases aligned with company priorities.
  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the lead management teams on targeted campaigns and effective follow-up. Job Requirements:
    • 7+ years of related demand generation experience Ability to analyze data, target, and optimize marketing campaigns
    • Impeccable written and oral communication skills
    • Experience with cloud, SaaS, or cybersecurity markets
    • Strategic and analytical thinker with the ability to think about the big picture but still roll up their sleeves to get the job done
    • Passion for building new ways of doing things and not fazed by ambiguity
    • Ability to prioritize multiple projects and maintain agility to adjust with market demands
    • Take charge attitude and an ability to drive cross-functional teams
    • Salesforce experience
    • Gsuite experience
    • Asana, Knak, Splash, Terminus, ON24, or Unbounce experience a plus Education & Travel expectations:
      • Bachelor's degree in Marketing or communications-related field, or equivalent work experience.
      • Travel: approx 15% #LI-AG2 Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. Netskope respects your privacy and is committed to protecting the personal information you share with us, please refer to Netskope's Privacy Policy for more details.

Keywords: Netskope, Santa Clara , Campaign Manager, Executive , Santa Clara, California

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