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Consumer & Customer Insights, Senior Manager

Company: Realtor.com
Location: Santa Clara
Posted on: November 23, 2022

Job Description:

At Realtor.com -, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com -. Join us and help change the world of real estate, one home at a time.
Are you a qualitative and quantitative methodologies expert? Have you been applying your knowledge to business research? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Consumer & Customer Insights, Senior Manager and help change the world of real estate, one home at a time.
Realtor.com seeks a Consumer & Customer Insights, Senior Manager to help us quickly grow our high priority emerging businesses. This role gives a unique opportunity to work on high impact lines of business, in an exciting time, informing strategies and actions that will deliver the next generation of growth for the Realtor.com business. The right candidate has expertise in consumer insights and market research, and is comfortable working cross-functionally across the full spectrum of research, from uncovering deep insights about behaviors and needs, to segmentation, to concept testing solutions. You communicate insights and results as actionable recommendations, inspiring improvements to new and existing products and marketing strategies. This person brings conviction for their thinking balanced by an open ear and mind. An excellent communicator, who can turn strategic thoughts into impactful presentations that are delivered with confidence and authority.
This role, under the supervision of the Director of Research & Insights manages market research and insights for the Realtor.com emerging markets businesses. This new insights role will work closely with the rentals, seller, and new construction leadership, business, and marketing teams. This person acts as catalysts for big, profit driving ideas, inspiring teams and senior leadership, by understanding what matters to consumers/customers and delivering insights which unlock significant brand and business growth. This role will be a strategic 'thought partner' who is responsible for actionable consumer understanding, strategy recommendations, research implementation and analysis. They will be capable of identifying compelling insights that can be used to develop solutions to business issues and opportunities. Identifying and prioritizing knowledge gaps to fuel future growth.
What You'll Do

  • Manage your own process: identify research objectives, create research proposals and plans, and conduct a variety of studies via vendor management or in-house research.
  • Generate actionable insights about the brand, consumers, customers, the market and trends to assist in the development of the emerging markets teams strategy.
  • Recommend brand strategies and tactics based on consumer and customer learning/insights and participates in the development of those strategies.
  • Assist stakeholder and partner teams in developing insights that drive communication briefs and evaluating potential communication solutions.
  • Lead the process of understanding consumer perceptions of creative ideas via concept testing.
  • Support the identification and prioritization of gaps in knowledge and understanding to inform the development of research plans that meet the teams' needs. Use best research models and approaches to optimize results within budgets.
  • Lead process of briefing and selecting appropriate research design and methodology.
  • Visually and verbally distill information down to the key findings and produce a compelling story through data visualization.
  • Interpret findings and socialize insights to ensure these are actionable and embedded with stakeholders.
  • Answer data, research and insights queries, drawing on their ability to manipulate databases, using continuous and ad hoc data sources.
  • Has the ability to interpret qualitative and quantitative data and convert this into real information.
  • Utilize all available sources to identify relevant consumer trends and behaviors and synthesize with other learning. Able to translate insights into strategic implications.
  • Screening and evaluation of potential research partners.
  • Participation and sharing best practice within the research and insights team
  • Understands and anticipates Insights needs and is the "voice" of the consumer / customer in progressing key projects.
  • Proactive in self-development
  • Keep up to date with relevant industry and market trends.
  • Share best practice research learnings.
  • Demonstrate desire for new knowledge, experiences and challenges.
  • Able to assimilate and apply new information to the business situation.
  • Identifies, creates and capitalizes on learning opportunities.
    What You'll Bring
    • 7+ years of relevant experience as a key member of a consumer insights / market research team in CPG, Retail, Food & Bev, or Tech environment.
    • Communication: Must have excellent verbal and written communication style to communicate with all levels of management.
    • Collaboration: In many cases this role will be about influencing non-direct reports. Collaboration and trust are key qualities to maximize the impact of this role.
    • Planning & Strategic Thinking: This role will require someone with the ability to think strategically and manage complex and multi-stage projects across brands and functions. Excellent project management and team management skills are a must.
    • Creativity & Rigor: This role demands creative thinking and continually pushing to "test and learn" to improve performance. As well as a creative mindset this must be backed by rigor to set metrics, evaluate performance and share learning across Realtor.com.
    • Storytelling & Deck Building: must have the ability to tell compelling stories through data, combining multiple sources and creating deliverables with stories that drive action and impact.
    • Good level of theoretical and technical knowledge of Marketing, Marketing Science and Brands.
    • Capable of understanding various research methodologies and data sources and their appropriateness for applying to a particular business question/issue.
    • Successful track record across the marketing mix
    • Experience managing external agencies
    • Strong project management experience
    • Strong Stakeholder management and alignment skills
    • Ability to build collaborative relationships & partnerships
    • Track record being a champion of the consumer / customer and brand growth thinking
    • Bachelor's degree or equivalent experience
      Do the best work of your life at Realtor.com
      Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
      Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

Keywords: Realtor.com, Santa Clara , Consumer & Customer Insights, Senior Manager, Executive , Santa Clara, California

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