Campaign Program Manager
Company: eTeam Inc.
Location: Santa Clara
Posted on: November 25, 2022
Client is looking for a standout Campaign Program Manager to
help drive the success and growth of our integrated global
You will work closely with internal stakeholders across Marketing
and other functions, as well as managing external vendor
relationships, to effectively develop, execute and measure
integrated AMS campaigns.
The individual filling this role will have strong project
management skills, be detail-oriented, and have expertise in and a
passion for activating impactful campaigns along the buyers'
Strong analytical skills and a results oriented mindset is key.
What you get to do in this role:
--- Partner with and support AMS Campaign Directors and leaders to
activate highly effective AMS integrated campaign plans (including
but not limited to digital marketing including paid and owned
media, account-based marketing, webinars, events).
--- Autonomously drive demand/lead generation campaign programs
that span across marketing vehicles including content, social,
--- Work closely with internal stakeholders, content providers and
3rd party vendors to execute and monitor marketing program
--- Project manage content creation or curation needs and drive
collaboration of deliverables across various teams, including
website, events, social, paid media, communications, operations and
more (including videos, infographics, e-books, emails, white
papers, booth displays, webinar slides, blogs, social, case
studies, webpages, advertising collateral).
--- Work with marketing operations to ensure all tracking
requirements are in place for necessary performance reporting.
--- Manage a cadence of reporting, monitor program performance, and
identify areas for improvement
--- 8+ years experience in B2B integrated marketing or campaign
--- Solid ability to develop, lead and execute integrated
campaigns, programs, events using industry-leading frameworks such
as SiriusDecisions or ITSMA
--- A meticulous desire to manage project timelines and
--- Experience working with global teams and external partners,
with a proven ability to build collaborative relationships
--- Knowledge of digital marketing (SEO, SEM, paid media, etc.)
trends and tools; ability to bring in new ideas and best
--- A passion for metrics and data to influence decisions;
experience using reporting/dashboard tools, preferably Tableau
--- Exceptional team player with strong communication and
--- Experience with Marketing Automation, preferably Marketo;
hands-on experience not required
--- Experience with webinar platforms and tools like ON24 and
--- Self-starter with high energy, "can do" personality and desire
to thrive in a fast-paced growth environment
Keywords: eTeam Inc., Santa Clara , Campaign Program Manager, Executive , Santa Clara, California
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