Director of Technical Product Management
Company: Randstad USA
Location: Santa Clara
Posted on: November 25, 2022
director of technical product management. job summary:
- Gain market share in the multicultural digital marketing spends
of fortune 500 brands and the SME segment. Connect with CEO's /
CMO's at corporations targeting Asian American consumer segments in
the US and generate Ad-Sales.
- Achieve quantitative and qualitative targets for the
Ad-Monetization business.Essential Requirements:
- The person will be managing and leading an all-tech team and
product aspects of the business. This is not a developer, tech
architect, or engineering position.
- People management, Project management, Entrepreneurial skills,
Understanding of Web-based solutions, Digital marketing, analytics,
content strategies, and SEO, e-commerce are key to succeed in this
role.Marketing and Content Strategy
- Create and lead strategies for digital and traditional
- Create a cohesive content strategy to increase visits and
engagement on the site.
- Understand & analyze the needs of clients and architect
appropriate digital advertising solutions including banner
advertisements, content distribution, email marketing & contextual
ads to the audience on the FrontAd Media portfolio of
- Build strategies and campaigns to increase engagement of user
base with brands advertising on the platform.
- Manage South Asian marketing initiatives, and lead initiatives
to expand its market share in this dominant customer segment.
- Work with Media partners including but not limited to Hindi &
other South Asian regional language Television channels, Radio
stations in USA, print & magazine publications. Set up a
distribution channel with these partners and make them Sales Agents
offering companies Digital Advertising solution to their clients
along with their packages.
- You will be leading a business unit and to be successful your
past experiences in having managed an independent business unit is
a MUST. Bonus points if you managed P&L for the unit.
- We see experience as a number but an average person with 10+
years of overall experience in building and monetizing websites may
have the right chops..
- You will be leading a business unit with various departments.
You must have demonstrated the ability to lead, motivate, inspire,
collaborate and mentor others.
- You will be interacting with partners, customers and your own
team quite a bit. You must have excellent verbal and written
communication skills as well as strong presentation skills.
- As a mini-ceo, you will be required to attend several things at
once. You must have demonstrated the ability to be comfortable at
multitasking and prioritizing.
- You will be making many decisions that affect the whole unit.
You must have demonstrated your analytical abilities to analyze and
- To be successful as a leader of this unit, you must be able to
demonstrate your rich knowledge in SEO, Web analytics and relevant
tools (e.g. SEMrush, Hootsuite, HubSpot, Google Analytics,
- You must be very familiar with South Asian culture.
- You must be able to roll your sleeves and do it yourself
whether it be scheduling an ad, writing a Content strategy document
or anything else to support your small team.
- Experience cannot be measured in years alone. But here's what
we think will make you desirable.
- 5-7 years of experience in developing content strategy and SEO
- 5+ years of managing a business unit.
- 4-year college degree, i.e. BS/BA. We welcome College dropouts
provided you have proven that you are no less than a degree holder
with your results. -
location: Santa Clara, California
job type: Permanent
salary: $165,000 - 185,000 per year
work hours: 8am to 4pm
The role will be managing a business unit and be responsible for
the growth of this business. You will be responsible for planning
and executing strategies to grow the audience and the advertising
business. This role's goal will be to help brands target the South
Asian segment digitally by deploying campaigns across its
individual leading brands and websites via CompareRemit.com,
Trackitt.com, Path2usa.com, and Lawbench.com. This position reports
directly to the CEO.
- Lead and coach team to drive high performance culture that
accommodates rapid and dynamic growth. Promote a culture of high
performance and continuous improvement that values learning and a
commitment to quality.
- Collaboratively work with other members, serve as a role model,
fostering collaboration, inclusion, inspiration, and enhancing
consistency and accountability. -
- Experience level: Director
- Minimum 10 years of experience
- Education: Bachelors -
- Content Strategy Planning
- People Management
- Project Management
- Digital Marketing
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual
Orientation, Gender Identity, National Origin, Age, Genetic
Information, Disability, Protected Veteran Status, or any other
legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure
that our hiring and interview process meets the needs of all
applicants. If you require a reasonable accommodation to make your
application or interview experience a great one, please contact
Pay offered to a successful candidate will be based on several
factors including the candidate's education, work experience, work
location, specific job duties, certifications, etc. In addition,
Randstad offers a comprehensive benefits package, including health,
an incentive and recognition program, and 401K contribution (all
benefits are based on eligibility).
Qualified applicants in San Francisco with criminal histories will
be considered for employment in accordance with the San Francisco
Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including
those with criminal histories, in a manner consistent with the
requirements of applicable state and local laws, including the City
of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
For certain assignments, Covid-19 vaccination and/or testing may be
required by Randstad's client or applicable federal mandate,
subject to approved medical or religious accommodations. Carefully
review the job posting for details on vaccine/testing requirements
or ask your Randstad representative for more information. job
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Keywords: Randstad USA, Santa Clara , Director of Technical Product Management, Executive , Santa Clara, California
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