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Brand Strategist Director

Company: Realtor.com
Location: Santa Clara
Posted on: January 17, 2023

Job Description:

At Realtor.com -, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com -. Join us and help change the world of real estate, one home at a time.
Are you a brand building expert? Are you eager to help rebuild a brand with creative that's built on effective but surprising strategy? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Brand Strategy Director and help change the world of real estate, one home at a time.
We're looking for a Brand Strategist Director to join the internal creative team and help define our story through breakthrough work that compels people into action and changes the way they think about Realtor.com.
As our Strategy Director, you understand the important role brand plays in everything a company does: from business strategy, to product development, marketing and advertising, to the way we talk to our consumers and customers. You live and breathe the brand ethos, and can connect our purpose to all consumer touchpoints.
You know the balance of story and science: you're comfortable relying on analytics and intuition to turn briefs into tangible initiatives, outcomes and results. You're an expert on consumer research, brand architecture, brand purpose, strategic frameworks, etc, and have a knack for inspiring and recognizing bold creative ideas.
Most of all, you'll be the champion of strategic rigor across the organization, evangelizing the power of a brief, novel strategic ways-in, and the cumulative impact of all initiatives delivering on the same brand promise.
What You'll Do

  • Work directly with the SVP, Head of Brand and ECD to bring forth not just the right strategic answer, but the exciting one
  • Partner with Research and Insights to vet insights and claims
  • Develop briefs across all channels and mediums, always optimizing for impact
  • Proactively find opportunities across the org that prove brand strategy
  • Deliver presentations that influence business leaders and land new insights or revelations
  • Work closely with market research teams on brand health tracking and reporting
  • Ensure brand strategy alignment across the enterprise
  • Directly manage internal/external direct report(s), contractors/freelancers and/or agencies
    What You'll Bring
    • 12+ years experience with brand strategy for top-tier consumer brands
    • 5-7 years experience managing full time team members, freelancers/contractors and agencies.
    • Undergraduate degree in Marketing or equivalent experience.
    • Graduate degree preferred
    • Experience working in-house and with agencies
    • Well versed in consumer research-both qual and quant
    • Mastery in translating insights, ideas, and data into surprising briefs and compelling value props
    • Experience partnering with cross-functional teams in a matrixed organization
    • An insatiable curiosity and insight into human behavior
    • An entrepreneurial spirit, a can-do attitude and something to prove
      Do the best work of your life at Realtor.com
      Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
      Diversity is important to us, therefore, realtor.com is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, realtor.com will provide reasonable accommodations for otherwise qualified disabled individuals.

Keywords: Realtor.com, Santa Clara , Brand Strategist Director, Executive , Santa Clara, California

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