Director, Content Marketing (FW and Cloud-Delivered Security Services)

Company: Palo Alto Networks, Inc.
Location: Santa Clara
Posted on: January 17, 2023

Job Description:

Our Mission At Palo Alto Networks - everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are. Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We're changing the nature of work from benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. Your Career As the Director of Content Marketing for Firewalls (FW) and Cloud-Delivered Security Services (CDSS) at Palo Alto Networks, you will be responsible for leading the editorial direction, production, execution, and performance measurement of FW & CDSS content globally. You will collaborate closely with our product marketing, demand generation and field marketing teams, translating technical material into compelling stories that are easy for our key audiences to consume. The role will be measured against your content's impact on our pipeline, audience engagement, and share of voice in the marketplace. Your Impact

• Lead, hire and grow a global team of content marketing managers to define the content strategy and plan, aligned to our target personas and mapped to the buyer's journey
• Establish goals and metrics to measure the quality of content, audience growth, engagement, and content reach and extensively analyze problems to seek understanding of the underlying issues in alignment with overarching business strategy.
• Work collaboratively with campaigns and product marketing teams to develop themes and storylines that resonate with our target audiences
• Effectively lead internal and external agencies, vendors, creative teams, and copywriters
• Support the content marketing team to write, edit, produce, publish, and promote industry-leading content including white papers, eBooks, listicles, infographics, and briefs
• Own the social media marketing functions for FW & CDSS, including executing successful social media campaigns, running the Network Security channel on LinkedIn, and helping with thought leadership, while coordinating with the corporate social media team
• Understand and grow our earned, paid, and owned content strategy
• Stay up to date on the emerging trends and needs within the Network Security market and adjust content strategies accordingly Your Experience
  • Bachelor's degree in business, marketing, journalism, or communications or equivalent related work experience.
  • 12+ years of content marketing experience in a technical B2B industry
  • Experience in the cybersecurity or networking industry is preferred
  • Proven results and experience scaling, developing, and managing teams of people
  • Ability to collaborate and influence with internal and external stakeholders while building powerful stories of the highest quality in multiple formats (written, video, blogs)
  • Demonstrated proactive, solution oriented approach, where issues are complex and multidimensional.
  • Experience conducting research and interpreting data, and transforming those findings into intriguing, insightful content
  • Demonstrated experience with creative storytelling, with the flexibility to write both a newsworthy blog post, or copy edit technical content from contributors who do not have marketing backgrounds
  • Experience managing social media accounts with an understanding of how to grow a social following and drive engagement
  • Deep understanding of SEO, the marketing funnel, and the customer journey process that support demand generation and install base marketing
  • Deep analytical expertise and the ability to use performance metrics to optimize content strategy and make data-driven decisions Your Team Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity. We are disruptors; we challenge entrenched beliefs and look to the future of what's possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale? How do we fuel our culture of learning, experimentation, trust, and continuous improvement? And how do we show up and collaborate with one another every day in ways that invite us to do our best work? Disruption is at the core of FLEXWORK, our approach to how we work. We're changing its nature from benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together. We firmly believe that diversity strengthens our ideas and the way we work. It's simple: we can't accomplish our mission without diverse teams innovating together, and for that we need you to be your true, whole self at work. Our Commitment We're trailblazers who dream big, take risks, and challenge cybersecurity's status quo. It's simple: We can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require assistance or accommodation due to a disability or special need, please contact us at . Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $170,000/yr to $275,100/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found . #LI-CT1 Covid-19 Vaccination Information for Palo Alto Networks Jobs
    • Vaccine requirements and disclosure obligations vary by country.
    • Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
      • The job requires accessing a company worksite
      • The job requires in-person customer contact and the customer has implemented such requirements
      • You choose to access a Palo Alto Networks worksite
      • If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

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