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Digital Marketing Manager - Web Channels

Company: Agilent Technologies
Location: Santa Clara
Posted on: November 22, 2020

Job Description:

Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us. Information about Agilent is available at www.agilent.com.


The Agilent Diagnostic & Genomics Group (DGG) is expanding our digital marketing team to include a Digital Marketing Manager for Web Channels. In this role you will have the opportunity to shape DGG's global web content and ensure a consistent, compliant, integrated web experience. A key part of this role will be driving deeper audience engagement utilizing your expertise in search engine optimization (SEO) and search engine marketing (SEM). To do this, you will collaborate with global product marketing, marketing programs, field marketing, sales, IT, digital channel, and other Agilent teams to drive a unified approach to web experience.



Essential Functions:


* Manage and lead web publishing requests around DGG's business requirements, best practices, workflows and processes
* Key member to represent DGG in current and future cross, functional web teams, to expand capabilities and audience engagement
* Identify trends and insights in order to achieve maximum ROMI from Web, SEO and SEM activities
* Execute keyword research, data analysis and reporting
* Maximize the volume of inbound organic traffic from search engines to DGG content on Agilent web properties
* Work with marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
* Lead the development, execution and optimization of search marketing campaigns (PPC) in close collaboration with marketing teams
* Work with internal and external media teams and manage project timelines and budgets as required
* Maintain close alignment with Legal and Regulatory to ensure compliant web content



This is a remote position






* A Bachelor's degree in business, marketing or related field: or equivalent combination of academic education, certifications, training and/or work experience
* 8+ years of relevant business experience is required
* 4+ years of digital marketing, SEO/SEM and/or web design/creation
* Adobe Experience Manager content management system experience required (minimum AEM Author certified)
* Demonstrable experience leading and managing SEO/SEM (minimum Google search certified)
* Experience with A/B and multivariate experiments
* Familiar with web UX/UI best practices
* Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
* Experience in setting up, managing and optimizing PPC campaigns on all major search engines
* Relevant experience in a regulated, global environment preferred
* Strong written and oral communications including presentation skills
* MS Excel, Word and PowerPoint proficiency
* Ability work with cross-functional global teams in a dynamic matrix environment



f / m / x



Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.



Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please contact +1-262-754-5030 email job_posting@agilent.com. EOE AA M/F/Vet/Disability/Sexual Orientation/Gender Identity.



For more information about equal employment opportunity protections, please see all of our notices for EEO below.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Keywords: Agilent Technologies, Santa Clara , Digital Marketing Manager - Web Channels, IT / Software / Systems , Santa Clara, California

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