SEO Specialist
Company: BayOne Solutions
Location: Santa Clara
Posted on: August 2, 2020
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Job Description:
Position SEO Specialist Location Santa Clara, CADuration 1 year
Duties Core duties include Create a rubric to evaluate the business
among core success metrics for core SEO pillars of content,
technical, and partner links. Set appropriate goals, timelines, and
paths to improving each component of the program Redefine and
evolve key performance metrics, identifying changes and problem as
they arise, and offer solutions Partner with content product teams
and product to create content tailored to each phase of the user
journey Perform keyword research in coordination with business
objectives to optimize existing content and uncover new
opportunities Monitor and evaluate search results and search
performance across the major search engines and markets. Partner
with the analytics team to create and deliver SEO performance
reports, and provide actionable insights to other marketing
channels and internal stakeholders Build a roadmap of experiments
and initiatives to drive organic traffic, engagement, leads and
pipeline Implement SEO changes and updates (meta description, page
titles, schema markup, microdata, etc.) to maximize rsquos ranking
Use various tools including but not limited to SEO tools and web
analytics tools (Analytics, Search Console, Screaming Frog,
SEMRush, Sitebulb, BrightEdge, SearchMetrics, etc.) to support the
compilation of data and develop recommendations. Provide detailed
competitive analysis and ensure is maintaining authority across key
business units and keyword themes Stay abreast on top trends, best
practices, and algorithms to continually develop winning strategies
Skills 4+ years of hands-on SEO experience, preferably with a large
scale B2B SaaS organization Deep understanding of search
optimization tactics, both content and technical, and the impact of
each tactic Proven track record in managing SEO projects from
inception to completion and review Strong knowledge and experience
with HTMLCSS and SEO implications Strong analytical mindset and
critical thinking skills Expert experience with MS Excel
Familiarity with SERP layouts for different devices (desktop,
mobile, tablet) Passion for metrics and quantitative analysis, and
ability to translate complex concepts into requirements with clear
business outcomesSDL2017
Keywords: BayOne Solutions, Santa Clara , SEO Specialist, Other , Santa Clara, California
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