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Sr. Director, Marketing Operations

Company: ServiceNow
Location: Santa Clara
Posted on: September 15, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

Work with marketing, brand and comms leadership team to help inform, set and measure progress against department goals

Oversee a team of analysts and data experts to provide visibility and insights on performance of integrated marketing programs across the entire marketing funnel to stakeholders

Build the future vision for a scalable marketing technology stack and partner with IT to build, evolve and scale it

Develop a strategy and execution plan to scale and automate reporting in partnership with BI to enable proactive business insights

Manage the marketing department budget, working with team leads to optimize programs and ensure effectiveness and ROI of their programs

Partner with Sales Operations, IT and other key stakeholders on E2E funnel and pipeline reporting to drive key decision making and deliver goals

Partner with Sales Operations to manage and optimize lead management, routing and handoffs to AEs

Ensure continual data compliance across marketing

Drive enablement and change management as new tools and systems are launched and operationalized

Evaluate new technologies and process/workflow enhancements to improve and optimize marketing performance

Minimum of 12 years of experience with increasing levels of responsibility leading teams and driving cross-functional marketing operations initiatives that deliver competitive advantages

Senior-level functional competence in the key elements of Marketing Operations at a company with scale

Demonstrated success integrating and scaling the following technology solutions: Marketing Automation (e.g. Marketo), CRM (e.g. Dynamics), Campaign Planning and Budgeting, Predictive Analytics, Attribution, and Data Enrichment

Ability to lead at the intersection of business and technology with passion for marketing technology and process

Strong cross functional relationship development skills, ability to manage highly competent people to high levels of performance, and skill in establishing effective program management processes

Proven success leading a global team and working across cultures with distributed cross-functional teams

Leading an organization through rapid growth as well as managing people, relationships, and expectations in a dynamic environment

Comfort with accountability and ability to navigate ambiguity and manage competing priorities

Keywords: ServiceNow, Santa Clara , Sr. Director, Marketing Operations, Other , Santa Clara, California

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