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Marketing Manager - Second Harvest

Company: Another Source Inc.
Location: Santa Clara
Posted on: November 21, 2020

Job Description:

At a glance Bring your marketing experience to the table with this opportunity at Second Harvest Food Bank If you’re looking for mission-driven work where you can make a difference combined with work life balance, then consider applying for their current opening: Digital Marketing Manager. SHFB is one of the largest food banks in the nation, providing food to more than one quarter of a million people every month, half of whom are children and seniors This is your chance to make an impact at a growing organization. Description: What you'll be doing Another Source's client, Second Harvestof Silicon Valley, is recruiting aDigital Marketing Managerto join their San Jose, CA office. Here's a little about Second Harvestof Silicon Valley and theDigital Marketing Managerposition they are seeking to fill: About Second Harvest of Silicon Valley Looking for mission-driven work? Second Harvest of Silicon Valley is one of the largest food banks in the nation, providing food to half a million people every month, many of whom are children and seniors. Despite the immense wealth in Silicon Valley, hunger and malnutrition are pervasive. Second Harvest is a trusted community-based organization that has been serving Santa Clara and San Mateo counties since 1974 by distributing nutritious food through a network of 300 nonprofit partners at over 1,000 sites. As a leader in the food banking industry, Second Harvest distributes more fresh produce than any other food bank in the country, advocates for anti-hunger policies and connects those in need to federal nutrition programs and other food resources. To learn more about how Second Harvest is building a hunger-free community, visitwww.SHFB.org. Purpose of the Position To fill this role successfully we are looking for someone who has a background in developing, managing, and implementing a strategic digital marketing plan, which includes ownership of the goals for our website, social media, advertising and analytics. The Digital MarketingManager will develop measures of success and analyze the efficiencyof our digital channels based on organizational goals and business objectives. This position will be responsible for leading a variety of internal and external initiatives that are critical to the success of the organization while also managing a two-person digital marketing team. What You Can Expect to Do in This Position: Website Strategy Understandkey audience personas (client, volunteer, donor, community member, etc.) and develop and implement strategic updates based on user experience and the organization’s goals. Monitor and analyze day-to-day web marketing operations; ensure requested updates are made. Regularly conduct site-wide audits and manage the process of ongoing content clean-up. Use analytics to identify and understand trends; create high-level reports that can be easily understood by a variety of internal audiences as a tool for decision making. Maintain, implement and promote accessibility standards for web content and layout. Hire, retain and manage vendors to support website development, as necessary. Social Media Strategy Determine high-level social media goals based on organization’s mission and campaign-related objectives. Advise the Senior Digital Marketing Coordinator on how to build informative and understandable dashboards; make presentations to peers, senior and executive leadership as necessary. Regularly meet and work closely with the Communications Manager and Senior Digital Marketing Coordinator to understand tactical management of content; provide back-up for posting as necessary. Monitor social media channels regularly; provide guidance on how to respond to sensitive comments/questions. Advertising Strategy Assess current advertising investments, conduct research and make recommendations aimed at improving ROI for media planning and advertising management. Develop measures of success and analyze the efficacy of advertising buys based on stated goals and business objectives. Make subsequent plan revisions and course correct as needed. Oversight of vendor management, including helping/guiding the Digital Marketing Coordinator with vendor negotiation and fostering productive relationships with media buying firms. Management & Administration Work with marketing team peers to appropriately resource digital marketing requests. Work with internal teams to understand marketing goals and make recommendations for tactical execution that your group can support. Manage Senior Digital Marketing Coordinator and Digital Marketing Coordinator. Help prioritize workload for Digital Marketing Coordinator in charge of implementing website updates and managing digital advertising campaigns. Provide strategic oversight and feedback to Senior Digital Marketing Coordinator’s social media planning. Own digital marketing budget; collaborate with Director of Marketing and Communications to determine team needs. Manage requisitions and reforecasting requests of the digital team. Develop a strong working relationship with internal IT department. This job might be for you ifyou have: Experience leading digital marketing initiatives with technical and non-technical contributors. Experience measuring, interpreting, and explaining analytics to make data-driven decisions. Experience with: WordPress, HTML,Google Analytics and all major digital ad platforms (Google, Facebook, LinkedIn, YouTube, etc.) Social media channels Strong organizational and project management skills that you can bring to a varietyofprojects. A confident presence to source information with executives, interface with multiple departments, and lead meetings with peers. An ability to quickly develop rapport and build trust with a variety of internal and external stakeholders. People management experience. A desire to work with a close-knit team of compassionate, funny, and hardworking colleagues who believe in and support each other’s efforts and success. Qualifications: At least 5-7 years of experiencein adigital marketing managementcapacity. Comfortable working in a fast-paced environment, emphasizing creative thinking, data-driven decision making and collaborative partnering. A Bachelor’s degree, in marketing, web design or a related field – or equivalent experience. Second Harvestis proud to offer a compensation package that includes a competitive wage and an excellent benefits program, flexible time off, ten paid holidays and excellent retirement plan in an environment where you can make an important difference in the community Second Harvest is an equal opportunity employer and encourage applications from diverse and under-represented groups. Another Source works with their clients, on a retained project basis, to maximize the recruiting process.

Keywords: Another Source Inc., Santa Clara , Marketing Manager - Second Harvest, Other , Santa Clara, California

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