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Marketing Head, CEG

Company: Tephra
Location: Santa Clara
Posted on: May 3, 2021

Job Description:



With a Product centric view for Jile, be responsible for General Administration, Internal communications, Website Conception & coordination, Social media drivers and support, Content management and Event management conception and execution for Lead Generation.
This is a Senior Leader's role so the candidate has to take leadership and control of Global Marketing and coordinate and manage work with marketing teams across multiple geos including USA. Also be the point person for the teams across Geos when it comes to reports, budget tracking, payments, forms and other paperwork that needs to be generated by the team and submitted to Senior Leaders, CMO and various other stakeholders.
The top key qualities desired for this senior leader are Lead Gen, Event management and Sales Support. Ability to quickly identify opportunities and convert for immediate impact and success is a key aspect of success measures. Working with Industry Analysts, messaging, content creation is a huge part of this role. Understanding competition, writing up sales cheat sheets, coaching sales teams and making presentations is a must possess skill. The ability to write customer Press releases and Case studies is a precondition as well. Ability to work with external agencies is a huge plus as the job involves writing SOWs, negotiation and working with internal stakeholders to drive engagements that result in Lead Gen programs for the brand.
We are a growing brand within a large conglomerate, so the candidate needs to possess the hunger of a startup, executive and the smarts to navigate a large organization without losing steam. Cross cultural savvy, experience in working with global geospatially distributed teams is a critical skill to possess.
1. Should have at least 2-3 years in a similar role managing software products marketing
2. Must be aware of all latest concepts and tools used in digital marketing
3. Total experience in marketing could be 12-15 years

1. Enhance and execute the Jile Solution Product Marketing Plan
2. Will report direct line to Global Head Products and Platforms, and dotted line to Global Sales Head for Jile worldwide
3. Work closely with NA Sales head
4. Create, Plan and Manage multiple product events completely (for e.g., Industry Analyst, Trade,
Our Client
Internal et al). Right from messaging to content creation and distribution through a host of channels that encompass traditional marketing namely positioning pricing, partnering etc. To getting to customer acquisition through a variety of outreach options like Mass Media, Sales Promotions and Web based connections. The candidate needs to be self-propelled performer with expertise in running campaigns, run content syndication, lead funnel creation and management. In addition, digital marketing activities, brand positioning and everything required to project the product in the market).
5. Design and run promotions that result in direct Leads adding to the sales pipeline.
6. Generate enough leads through multiple channels to meet sales team's requirement to qualify and convert them into paid users. Our strategy is to acquire one million users within one year.
7. Thought leadership expertise - The ability to write and speak in order to develop a leadership position for the brand is a key aspect of the job. Right from speaker submissions for top leaders to seeding industry bodies for potential opportunities and scanning the environment for editorial calendars for a variety of stories and features around Jile is essential.
8. Developing an awards and accolades calendar for Jile is part of this executive's critical results area.

Keywords: Tephra, Santa Clara , Marketing Head, CEG, Other , Santa Clara, California

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