Senior Director Demand Generation, SASE
Company: Palo Alto Networks Inc.
Location: Santa Clara
Posted on: May 3, 2021
As the Senior Director of Demand Generation for SASE at Palo
Alto Networks, you will be responsible for creating the global
campaign strategy and plan for all products within the SASE
portfolio. You will orchestrate the plan with the global teams,
identifying the marketing mix, leading a team of integrated
marketing managers who will develop all the integrated campaign
components, and content marketers who will develop the content to
fuel your campaigns. The role will be measured against the ability
to generate pipeline through lead capture, nurture, and creation of
new business opportunities for the SASE business.
Collaborate with the product marketing team to develop campaign
themes that support the product messaging to reach the right
audience segments for SASE. Iterate and refine those messages for
specific personas based on results.
Lead the integrated marketing managers to define the program
mix, global campaign calendar and required resources to execute the
Lead the content marketing managers to define the content plan,
mapped to the buyers journey and aligned to our target
Work with the creative services team to develop campaign
concepts, messaging, and campaign deliverables for the campaign and
Collaborate with data and operations teams to monitor results
and mix-shift campaign execution, from messaging to audience
targeting, based on progress against goals.
Coordinate with field marketing teams across North America,
Japan Asia Pacific, Europe, Middle East and Africa to deliver on an
integrated demand plan that includes both globally and locally
Coordinate with the corporate communications and social
marketing teams to time campaigns appropriately for effective go to
Work directly with sales enablement, product marketing, channel,
and field marketing to ensure campaign tactics are supporting or
Continually track and report on campaign and program metrics,
conduct ROI analysis to determine the effectiveness of all
marketing programs, and optimize campaign efforts accordingly.
- Regularly update SASE leadership and executive leadership on
campaign plans, program deliverables, and schedules.
Keywords: Palo Alto Networks Inc., Santa Clara , Senior Director Demand Generation, SASE, Other , Santa Clara, California
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