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Senior Director Demand Generation, SASE

Company: Palo Alto Networks Inc.
Location: Santa Clara
Posted on: May 3, 2021

Job Description:

Job Description

Your Career

As the Senior Director of Demand Generation for SASE at Palo Alto Networks, you will be responsible for creating the global campaign strategy and plan for all products within the SASE portfolio. You will orchestrate the plan with the global teams, identifying the marketing mix, leading a team of integrated marketing managers who will develop all the integrated campaign components, and content marketers who will develop the content to fuel your campaigns. The role will be measured against the ability to generate pipeline through lead capture, nurture, and creation of new business opportunities for the SASE business.

Your Impact

  • Collaborate with the product marketing team to develop campaign themes that support the product messaging to reach the right audience segments for SASE. Iterate and refine those messages for specific personas based on results.

  • Lead the integrated marketing managers to define the program mix, global campaign calendar and required resources to execute the campaigns.

  • Lead the content marketing managers to define the content plan, mapped to the buyers journey and aligned to our target personas.

  • Work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs.

  • Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.

  • Coordinate with field marketing teams across North America, Japan Asia Pacific, Europe, Middle East and Africa to deliver on an integrated demand plan that includes both globally and locally executed programs.

  • Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go to market launches.

  • Work directly with sales enablement, product marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals.

  • Continually track and report on campaign and program metrics, conduct ROI analysis to determine the effectiveness of all marketing programs, and optimize campaign efforts accordingly.

  • Regularly update SASE leadership and executive leadership on campaign plans, program deliverables, and schedules.

Keywords: Palo Alto Networks Inc., Santa Clara , Senior Director Demand Generation, SASE, Other , Santa Clara, California

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