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Director, Marketing Operations

Company: Silicon Valley Bank
Location: Santa Clara
Posted on: May 3, 2021

Job Description:

At Silicon Valley Bank, we support the businesses that invent the future. We help innovators, enterprises and investors move bold ideas forward, fast. Today, we provide a range of banking services to companies of all sizes in innovation centers around the world. SVB Financial Groups businesses offer commercial, investment and private banking, asset management, private wealth management, brokerage and investment services and funds management services to companies in the technology, life science and healthcare, private equity and venture capital, and premium wine industries. We believe that SVB and the innovation ecosystem benefit from a diversity of opinions and ideas. SVB works diligently to attract and retain employees with different backgrounds, experiences and demographics. We actively engage with industry groups and initiatives that make diversity, equity, and inclusion a top priority in the innovation economy. SVB offers the insights and connections companies need to be successful. The Marketing organization has an important role to play in building the brand of a trusted advisor with clients and prospects and engaging them in a whole new way of doing business with SVB. Our opportunity is to scale this part of our value proposition to all segments and client tiers and continue to differentiate SVB. Our Marketing Vision - We act as Client Champions, delivering experiences to guide every client on their journey toward success - We build our brand and amplify our message to drive SVBs growth in the global innovation economy - We apply data-driven marketing and new ways of working to activate the full power of SVB across all touchpoints - Our diverse team of experts is collaborative, curious, creative and role models SVB values Our Values - We start with empathy for others - We speak and act with integrity - We embrace diverse perspectives - We take responsibility - We keep learning and improving The Opportunity The Director, Marketing Operations will shape and lead our Marketing Operations team reporting into the Head of Marketing Innovation within our Performance Marketing team. We are seeking an experienced marketing operations director who is passionate and able to build a strategic marketing operations organization that enables marketing to achieve strategic goals such as enable digital transformation, business agility, adopt business accountability, and customer centricity. Collaboration, organization and a constant need to optimize are key drivers to how you get things done. Marketing Operations is the heartbeat of marketing where people, processes, metrics and goals are brought into alignment. Youll use your operational skills and expertise to bring strategic plans to life in close partnership with marketing teams and cross functional partners. You are comfortable using data to inform new ways of working and enable us to expand and enhance our work to have more impactful and efficient. As the Director, Marketing Operations, you will be responsible for program/project management, process automation and management, planning and budgeting, policies and compliance, KPI standards and adherence, training and education, and change management. This critical role will focus developing and managing the Ops team to ensure operational excellence and transformation that drive results. Responsibilities - Own and build on existing operations strategies developed by Marketing Operations team - Influence leaders and colleagues to see beyond their comfort zones, make tough decisions when required, and role model agility for the organization. - Work with marketing leadership to effectively balance resource allocation across team - Keep a pulse on top priorities for the marketing organization and drive action through program management - Drive process improvement across the marketing organization to deliver increased business results and increased employee happiness with initial focus on governance, intake, lead management, campaign and content processes - Partner with our Change Management organization to provide expertise on change management planning and best practices - Be the point of contact for formalized marketing attribution modeling leveraging the support of analytics. Partner with teams to iterate on testing methodologies, learnings, and share-out across the marketing organization - Build on existing partnership with Finance and other on headcount planning, hiring, budgeting, accounting, planning and forecasting - Run or support all marketing planning efforts including annual planning, quarterly goal setting, and weekly program management - Develop a training strategy and curriculum that aligns with overarching marketing goals - Partner with internal business partners and marketing leadership to develop agile ways of working and operating rhythms People Management - Proven leader with ability to motivate, coach, drive change management, and move teams forward - Accountable for evolving our Marketing Operations team - Accountable for providing overarching vision and leadership in building world class marketing operations function supporting SVB - Accountable for outcomes delivered across the teams and define overall direction - Responsible for setting people performance measurement goals with each direct report and provide ongoing performance feedback - Responsible for ensuring direct reports set performance measurement goals for indirect reports that align with business objectives - Define succession planning strategy including required talent skill development and training Program Management - Accountable for annual / quarterly planning strategy & process for definition of objectives for the year, finalization of review and respective governance mechanisms - Accountable budgeting strategy & management of finances / budgets of marketing projects in collaboration w/ Finance - Create a model to track and measure program objectives for all projects and programs - Accountable for setting up and managing the marketing budgets across all of Marketing - Oversee all cross-program resource managementand workflows - Ensure collaboration with all marketing and partner stakeholders for management of programs, initiatives and campaigns to maintain target dates and budget Process and Governance - Accountable for process management including the improvement of marketing operational processes and tracking mechanisms to measure marketing outcomes and drive investment efficacy - Accountable for vendor and contract management including managing and coordinating agency and vendor onboarding process, except for technical vendors managed by MarTech - Accountable for implementation of lead management processes and workflow management in collaboration with sales ops, sales enablement and relationship managers. - Develop a coordinated, enterprise-wide marketing automation strategy - Ensure management of marketing & strategy risks and controlsand Business Continuity - Ensure measurement of all KPI standards across marketing and corporate functions - Accountable for driving the need across SVB content processes and governance including rights, expiration, classification, storing, retrieving, and distribution of assets, as well as content inventories - Accountable for driving the team to develop new capabilities such as Workflow Management/MRM as well as developing a roadmap to capability implementation Training & Change Management - Develop a training strategy and curriculum that aligns with overarching marketing goals - Partner with internal business partners and marketing leadership to develop agile ways of working and operating rhythms - Ensure development and facilitation of SVB Marketing team training and certification need - Partner with our Change Management organization to provide expertise on change management planning and best practices - Routinely makes decisions that impact the success of the performance marketing function, acts as a trusted advisor to the business and other teams and exercises independent judgment with respect to matters of significance. - Routinely makes decisions on the level of investment required to develop the capabilities owned by this department

Keywords: Silicon Valley Bank, Santa Clara , Director, Marketing Operations, Other , Santa Clara, California

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