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Group Manager, Product Marketing

Company: Chegg
Location: Santa Clara
Posted on: June 8, 2021

Job Description:

Job Description

Group Manager, Product Marketing

Product Team |Santa Clara, CA

The Product Marketing team at Chegg is results-oriented and data driven and is responsible for generating customer insights that inform the Chegg Services product subscription growth strategy, go-to-market plans and post launch optimizations. We are looking for a seasoned product marketing leader who loves understanding student needs and is always looking for ways to deliver a better customer experience.

You will play a pivotal role in shaping both product strategy and business decisions through research, data analysis, cross-functional partnerships, and strong go-to-market programs. You will lead with a test and learn mindset and strategically manage overall marketing plans and execution in partnership with product, business and marketing teams. This is an ideal role for someone who is equally creative and data-driven, a strong people leader and collaborator, and has a track record of driving impact.

Responsibilities:

  • Design and execute an inspirational marketing plan for key product areas.

  • Partner closely with product and business leads to shape product strategy by developing audience expertise and owning competitive insights.

  • Deeply understand market needs, market context and competition by segment to build unique and differentiated positioning and messaging for Chegg Services projects, working closely with consumer insights and user research.

  • Lead go-to-market and strategic marketing planning and execution for new and existing products that drive results.

  • Work with the business and analytics team to develop KPIs and goals and rapidly evaluate and adapt marketing programs and A/B tests based on results.

  • Deliver on growth targets leveraging data-backed ideas with flawless execution working across product, marketing, data science, business and analytics.

  • Maintain strong cross-team communication and performance reporting.

  • Develop and coach a high-performing team of product marketers.

Requirements:

  • 8+ years of consumer product marketing experience

  • 3+ years of management experience.

  • Deep expertise in end-to-end product marketing, including both inbound and outbound capabilities, driving strategy development and cross-functional execution.

  • Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.

  • Highly motivated with an entrepreneurial spirit; able to build strong internal relationships, and consensus and alignment on critical initiatives.

  • Experience leading or working closely with creative teams on brand strategy, positioning and messaging, lifecycle marketing, creative and copy development.

  • A highly analytical mindset with an ROI-focused approach to marketing investment

  • Knowledge of SEO, SEM and content marketing required.

  • Results, and action-oriented mindset with strong desire to test and learn and execute on learnings with experience using A/B testing platforms like Optimizely.

  • Strong verbal and written communication skills - across all levels including executives.

  • Experience working cross-functionally with engineering and product teams.

Preferred:

  • Proven leadership skills and a passion for managing and growing people

  • Previous experience marketing large-scale direct to consumer products

  • Freemium or Subscription service marketing experience

  • Previous experience marketing to students

  • MBA is a plus.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts

Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers

Chegg out our culture and benefits!

http://www.chegg.com/jobs/benefits

https://www.youtube.com/watch?v=YYHnkwiD7Oo

http://techblog.chegg.com/

Chegg is an equal opportunity employer

Keywords: Chegg, Santa Clara , Group Manager, Product Marketing, Other , Santa Clara, California

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