Group Manager, Product Marketing
Product Team |Santa Clara, CA
The Product Marketing team at Chegg is results-oriented and data
driven and is responsible for generating customer insights that
inform the Chegg Services product subscription growth strategy,
go-to-market plans and post launch optimizations. We are looking
for a seasoned product marketing leader who loves understanding
student needs and is always looking for ways to deliver a better
You will play a pivotal role in shaping both product strategy
and business decisions through research, data analysis,
cross-functional partnerships, and strong go-to-market programs.
You will lead with a test and learn mindset and strategically
manage overall marketing plans and execution in partnership with
product, business and marketing teams. This is an ideal role for
someone who is equally creative and data-driven, a strong people
leader and collaborator, and has a track record of driving
Design and execute an inspirational marketing plan for key
Partner closely with product and business leads to shape product
strategy by developing audience expertise and owning competitive
Deeply understand market needs, market context and competition
by segment to build unique and differentiated positioning and
messaging for Chegg Services projects, working closely with
consumer insights and user research.
Lead go-to-market and strategic marketing planning and execution
for new and existing products that drive results.
Work with the business and analytics team to develop KPIs and
goals and rapidly evaluate and adapt marketing programs and A/B
tests based on results.
Deliver on growth targets leveraging data-backed ideas with
flawless execution working across product, marketing, data science,
business and analytics.
Maintain strong cross-team communication and performance
- Develop and coach a high-performing team of product
8+ years of consumer product marketing experience
3+ years of management experience.
Deep expertise in end-to-end product marketing, including both
inbound and outbound capabilities, driving strategy development and
Ability to operate in a fast-paced and demanding environment,
managing multiple projects simultaneously and prioritizing time and
resources based on business impact.
Highly motivated with an entrepreneurial spirit; able to build
strong internal relationships, and consensus and alignment on
Experience leading or working closely with creative teams on
brand strategy, positioning and messaging, lifecycle marketing,
creative and copy development.
A highly analytical mindset with an ROI-focused approach to
Knowledge of SEO, SEM and content marketing required.
Results, and action-oriented mindset with strong desire to test
and learn and execute on learnings with experience using A/B
testing platforms like Optimizely.
Strong verbal and written communication skills - across all
levels including executives.
- Experience working cross-functionally with engineering and
Proven leadership skills and a passion for managing and growing
Previous experience marketing large-scale direct to consumer
Freemium or Subscription service marketing experience
Previous experience marketing to students
- MBA is a plus.
Why do we exist?
Students are working harder than ever before to stabilize their
future. Our recent research study called State of the Student shows
that nearly 3 out of 4 students are working to support themselves
through college and 1 in 3 students feel pressure to spend more
than they can afford. We founded our business on provided
affordable textbook rental options to address these issues. Since
then, we've expanded our offerings to supplement many facets of
higher educational learning through Chegg Study, Chegg Math, Chegg
Writing, Chegg Internships, Thinkful Online Learning, and more to
support students beyond their college experience. These offerings
lower financial concerns for students by modernizing their learning
experience. We exist so students everywhere have a smarter, faster,
more affordable way to student.
Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services
Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg
Chegg Corporate Career Page: https://jobs.chegg.com/
Chegg India: http://www.cheggindia.com/
Chegg Israel: http://insider.geektime.co.il/organizations/chegg
Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers
Chegg out our culture and benefits!
Chegg is an equal opportunity employer