Senior Campaign Manager, NGFW
Company: Palo Alto Networks Inc.
Location: Santa Clara
Posted on: June 8, 2021
At Palo Alto Networks everything starts and ends with our
mission: "Being the cybersecurity partner of choice, protecting our
digital way of life." It's not a small goal. It isn't simple
either, but we aren't in this for the easy answer. We're here for
As a company with a foundation in challenging the way things are
done, we're looking for innovators who are committed to shaping the
future of cybersecurity as we are. In return, your career will have
a tangible impact - one that's working toward technology that
affects every level of society. Our mission doesn't happen by
treading softly - no, it happens by defining an industry. It means
building products that haven't been thought of. It means selling
products with a solutions mindset. It means supporting the
infrastructure of a company that moves at an incredible speed -
intentionally - to stay ahead of the world's next cyberthreat.
You will be a key player in executing integrated demand gen
programs that drive the pipeline for our NGFW products and drive
thought leadership for Network Security. This role requires a
unique blend of strategic and executional skills, fueled by a deep
analytic and metrics driven approach to marketing optimization.
Driven by your passion for the cybersecurity industry, you will be
responsible for cross-functional management of demand generation,
campaigns & marketing programs. Often, you'll be working in a
highly technical environment, but with a need to translate the
goals and desired business outcomes of our marketing programs in a
matrixed marketing organization.
Manage our integrated demand generation campaign strategy across
awareness, demand gen and conversion to deliver on business
Shape the strategic direction for the overall campaign. Develop,
plan and execute integrated marketing plans including strategy,
theme, audience, narrative, content, and offers to execute across a
variety of tactics, including journey mapping, campaign
development, events, programs, and digital marketing to create and
drive qualified pipeline.
Collaborate with with shared marketing teams including brand,
product marketing, digital, demand, content, creative, social and
global field marketing teams to align on requirements and execution
of campaign & programs.
Define and build repeatable programs to support product launches
and ongoing demand generation.
Ensure timely deployment of initiatives and project success by
managing the campaign editorial calendar, development, and
execution of tactics working with marketing teams and agencies.
Measure, analyze, report, and optimize performance of demand gen
programs in partnership with the data operations lead.
Measure and monitor sales funnel activity, making
recommendations to address coverage gaps including working closely
with the BDR teams on targeted campaigns and effective
Collaborate with members of the content marketing, product
marketing, enablement, and sales teams to ensure the messaging is
consistent and appropriate for the campaign goal and ensures that
direction aligns to target markets, personas, and use cases.
Provide BDRs with scripting and training on key campaign
initiatives; drive program execution with BDRs.
Manage the account targeting and marketing strategy within the
Palo Alto Networks install-base.
- Manage digital marketing and search engine optimization
strategies to amplify the NGFW value proposition and SASE
leadership in digital channels.
10+ years in marketing, with experience using multiple outreach
Innovative and creative problem-solver with strong communication
skills across internal and external stakeholders.
Proven track record of working at the tactical and strategic
level to develop and execute innovative and effective
Outstanding team collaborator, open to idea/project
Strong ability to prioritize and execute on multiple work
Experience with information/cyber security products.
Track record of operating independently, demonstrating
creativity, being detail-oriented and delivering results in a
highly organized manner.
Strong critical-thinking, research and problem-solving
Experience working cross-functionally and managing projects.
Experience working across different markets/regions with
knowledge of differing advertiser/sales needs around the world.
Bachelor's degree or equivalent, relevant work experience.
- Outstanding verbal and written communication skills.
Our marketing team has an opportunity like no other industry:
high impact work and the chance to change the future of digital
security. This team builds materials for our partners, our sales
teams, and our industry. Your hands will be in industry-leading
content created in the face of rapidly growing cyberattacks. Being
in marketing at Palo Alto Networks means that you will be in the
midst of the changes impacting our industry, and helping our
internal teams, customers, and partners address the ever-changing
threats we all face on a day-to-day basis.
We're trailblazers that dream big, take risks, and challenge
cybersecurity's status quo. It's simple: we can't accomplish our
mission without diverse teams innovating, together. To learn more
about our dedication to inclusion and innovation, visit our Life at
Palo Alto Networks page and our diversity website.
Palo Alto Networks is an equal opportunity employer. We
celebrate diversity in our workplace, and all qualified applicants
will receive consideration for employment without regard to age,
ancestry, color, family or medical care leave, gender identity or
expression, genetic information, marital status, medical condition,
national origin, physical or mental disability, political
affiliation, protected veteran status, race, religion, sex
(including pregnancy), sexual orientation, or other legally
Additionally, we are committed to providing reasonable
accommodations for all qualified individuals with a disability. If
you require assistance or an accommodation due to a disability or
special need, please contact us at
Keywords: Palo Alto Networks Inc., Santa Clara , Senior Campaign Manager, NGFW, Other , Santa Clara, California
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