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Social Media and Digital Content Manager

Company: Chegg
Location: Santa Clara
Posted on: June 9, 2021

Job Description:

Job Description

Social Media and Digital Content Manager

This role is the 'voice of Chegg' on social media and Chegg owned channels, building organic engagement, leading campaigns, working with influencers, and be the "beating heart" of the Chegg brand in the education ecosystem. Chegg is a Student First company. This is a great role for an ambitious creative person who wants autonomy, responsibility, and the chance to help be the voice of an impact-driven company. This role sits in the corporate communications team and is an important role in efforts to earn media and amplify the Chegg voice.

Responsibilities:

  • Own all organic corporate social communications channels- Medium, LinkedIn, Twitter etc.
  • Own the Chegg corp website and help develop it as a content hub and develop other owned channels.
  • Support Chegg.org and it's social channels across all social media.
  • Be the 'voice of social' in corp comms strategy, and help evaluate and manage social listening tools, crisis response strategies and similar.
  • Manage strategic implementation of an editorial calendar.
  • Create content and collaborate with other teams to coordinate and facilitate content for PR, thought leadership, social impact, partnership development while ensuring alignment with marketing on overall brand storytelling.
  • Drive meaningful conversations on the lives of students and the future of education
  • Develop and implement a multi-year strategy and campaigns to build Chegg's online organic brand.
  • Partner with paid media team and student advocacy team on social initiatives and overall alignment.

Candidates should have:

  • Thorough understanding and a strong point of view on today's social media landscape
  • Has or can build relationships with partner organizations (non-profits, advocacy orgs, etc), influencers, and digital publishers
  • Experience running high visibility campaigns
  • Scrappy, excited to do a lot with a small budget. Can create or source effective content for channels yourself.
  • Is creative, willing to try new things and measure their success
  • Has strong experience in measurement tools and monitoring and evaluating engagement
  • Collaborative- can work across a global company to source and support content
  • 5 years of experience managing corporate social media accounts.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts

Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers

Chegg out our culture and benefits!

http://www.chegg.com/jobs/benefits

https://www.youtube.com/watch?v=YYHnkwiD7Oo

http://techblog.chegg.com/

Chegg is an equal opportunity employer

Keywords: Chegg, Santa Clara , Social Media and Digital Content Manager, Other , Santa Clara, California

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