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Digital Marketing/Demand Generation Manager

Company: LeanTaaS
Location: Santa Clara
Posted on: June 10, 2021

Job Description:

LeanTaaS, a well established start-up, develops software that increases patient access to medical care by optimizing how health systems use expensive, constrained resources like infusion chairs, operating rooms, and inpatient beds.

Over 100 health systems and 300 hospitals rely on the company's iQueue cloud-based platform to increase patient access, decrease wait times, and reduce healthcare delivery costs.

We have raised more than $250 million in aggregate, from investors such as Insight Partners and Goldman Sachs. Our team includes veteran executives and the brightest minds backed by industry leaders in the healthcare space. CBInsights recently named us among the top 100 AI companies in the world.

LeanTaaS is looking for a digital marketer to join the Demand Gen team who is dynamic, creative, and has a proven track record of executing effective programs to hit engagement, pipeline and revenue goals. This role will manage ABM-centric marketing programs with a focus on email marketing, webinars, virtual events, conversational marketing and direct mail.

If you're excited about digital marketing and metrics, like working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a high-growth environment, then this opportunity is for you!

WHAT YOU'LL DO

  • Project manage the end to end process in collaboration with internal and external stakeholders from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.
  • Use broad demand generation expertise to be a utility player across the LeanTaaS demand generation team.
  • Own and run LeanTaaS outbound email marketing programs. Write, build and optimize emails, landing pages, social copy and more.
  • Create email nurture programs, segmented lists and campaign assets-including emails, landing pages, and forms.
  • Own webinar programs; partner with the Product Marketing team in defining strategy; secure speakers and content planning; own the execution of promotion, delivery and follow up.
  • Establish, track, and improve conversion rates, velocity, pipeline and ROI for marketing programs.
  • Launch integrated campaigns that leverage content, email, web, virtual events, and more to hit quarterly pipeline goals.
  • Partner with product marketing, ops and sales on target accounts, campaigns, scoring, follow-up strategies, prioritization, and reporting.
  • Optimize our demand generation funnel to drive pipeline cost-efficiently.
  • Own and manage the budget for your key channels and make smart investments to drive pipeline and engagement at key target accounts.
  • Partner with internal creative teams and product marketing to strategize and execute on integrated marketing campaigns and rapidly test new channels.

WHAT YOU'LL BRING

  • Bachelor's degree in marketing or related fields or equivalent experience
  • Minimum 5 years B2B experience with multi-channel marketing campaigns and a focus on digital/growth marketing
  • Solid understanding of demand generation and ABM with a track record of owning campaigns and driving results
  • Proficiency with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google products social platforms and webinar platform
  • Excellent written and verbal communication skills
  • Analytical thinking - you should like working with data, be able to create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize
  • Self-starter attitude - you spot opportunities to make things better and take ownership over them
  • Ability to meet deadlines and work collaboratively in a fast-paced, highly dynamic environment

BONUS POINTS IF YOU HAVE

  • Prior healthcare industry experience

WHAT YOU'LL GET

  • The opportunity to work with a passionate, motivated team in a start-up environment
  • Competitive compensation and RSU package
  • Comprehensive healthcare benefits
  • 401(k) Match
  • Paid Time Off and Parental Leave
  • Monthly reimbursement for Skill Building
  • Monthly reimbursement for Wellness, Commute, and/or Home Office

LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to accommodations@leantaas.com. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.

Keywords: LeanTaaS, Santa Clara , Digital Marketing/Demand Generation Manager, Other , Santa Clara, California

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