Director, Digital Media, Cloud & Security Operations
Company: Palo Alto Networks Inc.
Location: Santa Clara
Posted on: June 12, 2021
At Palo Alto Networks everything starts and ends with our
Being the cybersecurity partner of choice, protecting our
digital way of life.
We have the vision of a world where each day is safer and more
secure than the one before. These aren't easy goals to accomplish -
but we're not here for easy. We're here for better. We are a
company built on the foundation of challenging and disrupting the
way things are done, and we're looking for innovators who are as
committed to shaping the future of cybersecurity as we are.
Is digital your jam? Do you have a passion for learning &
experimentation, and a strong record architecting digital media
programs that drive brand awareness and growth? We want you at Palo
Alto Networks! This is an opportunity to create and implement the
media strategy for a key line of the Palo Alto Networks business
and a top brand in security.
- Own, plan, and implement a multi-channel media strategy to
drive awareness of Palo Alto solutions and line of business
- Understand competitive positioning and key business issues
faced by customers and prospects to support creation of media
strategy, and ad messaging & development.
- Lead a team of digital media managers to develop, execute, and
optimize digital media programs that help tell our brand story,
acquire and engage high value accounts, and meet demand goals.
- Consult with a broader marketing team including senior
executives, line of business, omnichannel & regional demand
managers, and other key stakeholders on driving acquisition,
acceleration, and expansion through media investments.
- Team with agency partners, managing acquisition strategy, ad
testing & optimization, go to market timelines and calendar,
measurement and reporting.
- Implement testing and experimentation programs for digital
- Partner with Web analytics and martech to ensure media
connections, tracking, and conversion events are set up
- Report on return on investment and attribution across all media
spend and channels, continually monitor and improve creative,
content, ad engagement and effectiveness.
- Stay on top of trends and leading practices in media and
ad-tech industries to drive innovation into media programs.
- ~10+ years of experience managing digital media, including paid
search and social, display, syndication, and intent programs in B2B
- Strong analytical skills and ability to interpret and extract
insights from multiple, complex data sources.
- Curiosity and passion for testing and experimentation. Proven
ability to drive performance optimization through testing.
- Strong writing, editing, and communications skills.
- Team leadership and strong coaching skills.
- Google analytics certification and agency experience
- Experience with ad tech industry and martech solutions
including Adobe (Marketo, Bizible, AEM, & Target), Google
Analytics, PathFactory, Demandbase/Engagio, TechTarget Priority
Engine, and Integrate a plus.
Travel Requirements: Long term, minimal travel may be
Our marketing team has an opportunity like in no other industry:
high impact work and the chance to change the future of digital
security, globally. Your hands will be in industry-leading content
created in the face of rapidly growing threats: cyberattacks. Being
in marketing at Palo Alto Networks means that you will be in the
midst of the changes impacting our industry, and helping our
internal teams, customers, and partners address the ever-changing
threats we all face on a day-to-day basis.
We're trailblazers that dream big, take risks, and challenge
cybersecurity's status quo. It's simple: we can't accomplish our
mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all
qualified individuals with a disability. If you require assistance
or accommodation due to a disability or special need, please
contact us at firstname.lastname@example.org.
Palo Alto Networks is an equal opportunity employer. We
celebrate diversity in our workplace, and all qualified applicants
will receive consideration for employment without regard to age,
ancestry, color, family or medical care leave, gender identity or
expression, genetic information, marital status, medical condition,
national origin, physical or mental disability, political
affiliation, protected veteran status, race, religion, sex
(including pregnancy), sexual orientation, or other legally
Keywords: Palo Alto Networks Inc., Santa Clara , Director, Digital Media, Cloud & Security Operations, Other , Santa Clara, California
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