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Inception Marketing Manager

Company: Nvidia
Location: Santa Clara
Posted on: June 12, 2021

Job Description:

NVIDIA has a dynamic and rapidly growing community of AI startups whose developers are applying their passion to create a wide range of applications and services using the latest accelerated computing technologies and platforms from NVIDIA. Key areas of application development include Deep Learning/AI, Accelerated Data Science, Autonomous Vehicles, Robotics, Design & Visualization, VR/AR, Ray Tracing, and advanced technologies changing the face of PC Gaming.

We are now looking for a creative, data-centric marketing manager to drive activities that will drive recruitment of AI startups around the world. Are you excited to lead the design, execution, and optimization of creative marketing campaigns for AI startups? Then we're holding a spot with your name on it!

What you'll be doing:

  • Defining campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media.

  • Leading content strategy, content development, digital strategy, and event strategy as part of global editorial calendar.

  • Building unusual, creative and engaging marketing assets including infographics, social posts, landing pages, podcasts, animated gifs, product collateral, email newsletters, and other tools as needed.

  • Accurately measuring the results of a marketing campaign is of critical importance. You will be actively monitoring performance via real-time listening and analytics dashboards, enabling you to respond, plan, and ensure continued optimization of marketing channels.

  • Actively communicating and reporting-up (and out) on results and your detailed analysis.

  • Owning full campaign project management and program execution including timelines, return on investment/results, as well as proposed changes and improvements.

  • For live events in your market, you will lead the event marketing strategy -- winning share-of-voice every time!

  • In addition to recruitment, you will conceive and subsequently drive the execution of campaign activities aimed at creating an engaged community of developers across key industry vertical markets.

What we need to see:

  • 5+ years experience in leading integrated content marketing campaigns for a high-tech company

  • Bachelors degree or equivalent experience.

  • Previous experience and strong technical understanding of computing and emerging AI technologies

  • Direct experience engaging with a highly technical audience

  • Confirmed results with digital marketing, analytics and data-driven decision-making

  • Excellent command of written and spoken English and are able to write and edit both creative and short-form content

  • Experience in driving projects within a cross-functional environment, spanning multiple groups within a complex organization

  • A strategic mind who also works directly on the execution and maintains attention to detail

Ways to stand out from the crowd:

  • Experience marketing to developer audiences, including those at AI startups

  • Specific experience in marketing GPU-related platforms, technologies or SDKs

  • Elite knowledge of marketing campaign standard methodologies, real-time content marketing, digital and social marketing

  • Ability to continually innovate, think strategically and orchestrate many moving parts in real-time

  • Natural inclination to measure the efficiency and effectiveness of marketing activities

  • Previously developed a highly-engaged community of customers and driven sustained engagement

  • You exhibit a can-do attitude and a growth-mindset

With competitive salaries and a generous benefits package, we are widely considered to be one of the technology world's most desirable employers; we have some of the most forward-thinking and hardworking people in the world working for us and, due to unparalleled growth, best-in-class teams are rapidly growing. If you're creative and autonomous with a real passion for your work, we want to hear from you!

NVIDIA is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression , sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.


Keywords: Nvidia, Santa Clara , Inception Marketing Manager, Other , Santa Clara, California

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