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Demand Generation Associate (US Remote)

Company: LeanTaaS
Location: Santa Clara
Posted on: November 24, 2022

Job Description:

We are a growth stage company -that creates software solutions combining -lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 130 health systems and -500 hospitals across 42 states rely on our award-winning products to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world. Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, FL, GA, IL, IN, MA, MD, MI, MO, NH, NC, OH, OR, PA, SC, TX, UT, VA, WA, WI. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office. As this position may include travel, we (and our healthcare customers) require proof of vaccination for COVID-19 and influenza. LeanTaaS is looking for a digital marketer to join the Demand Gen team who is dynamic, creative, and has a proven track record of executing effective programs to hit engagement, pipeline and revenue goals. This role will manage integrated marketing programs with a focus on SEO, email marketing, webinars, virtual events, and direct mail. If you're excited about digital marketing and metrics, like working with a variety of teams and marketing projects, and enjoy seeing all your hard work come to life in a high-growth environment, then this opportunity is for you! The successful candidate must be first principal learner, strive to be self-sufficient, a team player, a hands-on doer, a strategic thinker with an orientation to detail, and a joy of being a part of the solution. WHAT YOU'LL DO

  • Successfully execute SEO tactics, including ongoing evaluation of keywords, optimizing pages, backlink strategy, campaign performance tracking, link building.
  • Drive strategic analysis of SEO/SEM strategy
  • Provide conversion-focused analysis and planning of website strategy
  • Project manage the end to end process in collaboration with internal and external stakeholders from campaign planning, testing, and design, to reporting and measuring success through detailed data analysis
  • Broad demand generation expertise to be a utility player across the LeanTaaS demand generation team
  • Support demand gen managers in managing key partner channels and make smart investments to drive pipeline and engagement at key target accounts.
  • Support in execution of LeanTaaS outbound email marketing and other demand gen programs. Write, build and optimize emails, landing pages, social copy and more..
  • Optimize our demand generation funnel to drive pipeline cost-efficiently.
  • Partner with internal content teams and product marketing to strategize and execute on integrated marketing campaigns and rapidly test new channels
  • Support monthly reporting, work with marketing operations to generate and verify data and create charts -WHAT YOU'LL BRING
    • Bachelor's degree in marketing or related fields or equivalent experience
    • 2-3+ years B2B experience with multi-channel marketing campaigns and a focus on digital/growth marketing including agency experience
    • Advanced certification and knowledge of all things SEO/SEM
    • Experience in working directly with SEO campaign management with proven results
    • Intermediate knowledge of web display languages (HTML, CSS)
    • Intermediate knowledge with marketing tools such as Salesforce, marketing automation - specifically Marketo AND Pardot/Hubspot, Google Analytics / Gsuite (Data Studio, Keyword Planner, etc) -
    • Excellent written and verbal communication skills.
    • Analytical thinker - you should like working with data, be able to create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
    • Self-starter - you spot opportunities to make things better and take ownership over them.
    • Able to meet deadlines and work collaboratively in a fast-paced, highly dynamic environment.BONUS POINTS IF YOU HAVE
      • Prior healthcare industry or SaaS company experienceWHAT YOU'LL GET
        • Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
        • Competitive compensation package that includes base salary, annual bonus, and stock options
        • 401(k) Match
        • Generous Paid Time Off and Parental Leave
        • Monthly reimbursement for Skill Building -
        • Monthly reimbursement for Wellness, Transportation, and/or Home Office
        • Education Reimbursement for select courses/programs LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law. Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.

Keywords: LeanTaaS, Santa Clara , Demand Generation Associate (US Remote), Other , Santa Clara, California

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